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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

What creates more awareness and connects you to people who share your mission is expert content. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. 5) SEO can help you get local attention.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. If you want to make sure the announcement gets extra attention, change the colors or styles of the announcement from the typical design.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Focus on Engaging, Personalized Content in Email. Write less lengthy copy and better headlines. Email Is Back.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Or, you can promote educational content related to the positive impact of participating in these programs.

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The PREP Method of Design: Start with the Right Questions to Appeal to the Right Audience

NTEN

You have a limited amount of attention from a visitor. With this information, you can make decisions on how to consolidate information in other locations, reorganize your site map, or identify links to external sites that may be drawing users away from your site. Keep the content updated. Why (should I be interested)?

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The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.”

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