Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 109

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t.

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Mail Course Campaign Digital 94

Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

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South America Global Trend North America 252

Greater Giving

NOVEMBER 21, 2022

For most nonprofits, donations from individuals make up the largest portion of the funding you bring in every year. While major donors could give to your organization in a number of ways, one of the most useful but most overlooked is planned giving. Why Is Planned Giving Important to Nonprofits? Let’s get started!

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Question Giving Gift Nonprofit 75

Nonprofit Tech for Good

FEBRUARY 17, 2022

Compelled to give? How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Appreciated? Entertained? A part of something bigger?

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Tips Fundraising Management Cancer 334

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Give in-kind support to the organization in a way that actually helps. Be Informed. your neighbors.

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Fundraising Mail Law Donation 344

Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations.

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Tips Giving Fundraising Profile 119

Greater Giving

NOVEMBER 8, 2022

For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. Make sure to give instructions on how they can contribute if they want to participate. Direct mail makes its way right into someone’s hands. Diversify Your Marketing Methods.

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Giving Campaign Marketing Donor 52

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

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Donation Data Fundraising Analytics 148

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. To improve your nonprofit email marketing, focus on sending relevant messages to your donors at the appropriate times. Check out nine nonprofit email marketing examples every nonprofit should have.

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email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

Bloomerang

SEPTEMBER 17, 2021

Giving Tuesday is the first Tuesday after Thanksgiving, and it has become to the nonprofit sector what Black Friday is to the commercial sector. Namely, there is a huge increase in public interest and the number of donations made to nonprofits compared to an average day. Social media’s role in Giving Tuesday success .

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Roles Giving Social Social Media 111

Get Fully Funded

MAY 13, 2022

If you’re searching to find more donors for your nonprofit and increase your incoming revenue, the Internet and your nonprofit website are great places to start. In particular, online giving is on the rise, with fundraising statistics showing that between 54% to 55% of Millienial, Gen X, and Baby Boomer donors prefer to give online.

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Online Giving Organization Nonprofit 64

sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. By now, you likely understand the advantages of corporate giving to the businesses partaking?—increased Let’s dive in.

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Program Donor Giving Gift 97

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Money Tips Time Mail 98

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging.

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Mobile Guide Giving Fundraising 56

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. You have two donors.

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Guide Fundraising Mail Metrics 52

Allegiance Group

MAY 20, 2024

What about giving—are your supporters wavering in their commitment? However, in terms of donor behavior, there was great variability in giving amounts. Some donors gave less or not at all, while others continued to support their favorite causes, even giving more than they did during COVID-19.

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Trend Donor Guide Fundraising 52

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

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email Newsletter Contact Nonprofit 59

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

Game 59

Game Fundraising Storytelling Press 59

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% But what about reach?

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email Rate ROI Social Media 52

Nonprofit Tech for Good

JULY 21, 2019

of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 1% via text message ( Global Trends in Giving Report ). The number of new donors giving to charity declined by 7.3% 9% via PayPal.

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Stats Social Media NGO Media 279

Network for Good

SEPTEMBER 7, 2020

The same can be achieved at nonprofit organizations. When your supporters sign up to make a monthly or another type of recurring donation, they subscribe to make a difference and feel the joy of giving each time and receive special and often exclusive engagement opportunities in return. Tailor Your Ask for Better Results.

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Giving Fundraising Gift Donation 98

Qgiv

SEPTEMBER 1, 2021

Giving Tuesday is almost upon us! If your nonprofit is participating this year (and you should be!), how are you getting the word out about your Giving Tuesday campaign? Instead, try using multi-channel marketing to earn more Giving Tuesday donations. How to Earn Giving Tuesday Donations with Multi-channel Marketing.

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Channel Marketing Donation Giving 52

Greater Giving

JULY 18, 2023

However, it can be easy to get lost if you don’t know which information is helpful to your nonprofit. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Communication preferences: Know which channels donors prefer being contacted on.

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Data Donor History Demographics 98

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. The answer lies in the way nonprofits are catering o the demands of its donor network. The answer lies in the way nonprofits are catering o the demands of its donor network.

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Donor Effective Fundraising Blackbaud 237

Bloomerang

AUGUST 30, 2021

Giving 2020 facts that may surprise you. Giving during the pandemic and recession did not go down; it increased, albeit modestly. Giving USA 2021 , produced by Giving USA Foundation and Indiana University Lilly Family School of Philanthropy , reports total giving grew 5.1% Giving by foundations jumped 17% (15.6%

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Donor Giving Retention Gift 100

Bloomerang

NOVEMBER 28, 2023

Nonprofit credit card processing solutions are tools nonprofit organizations use to complete credit and debit card transactions securely and quickly. In this guide, we’ll review the top nine credit card processing solutions for nonprofits and best practices for choosing the right platform.

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Process Paypal Method Nonprofit 84

Bloomerang

AUGUST 28, 2023

Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. A nonprofit CRM helps you keep all this information organized and easily accessible. A nonprofit CRM helps you keep all this information organized and easily accessible. Here’s what to expect: What is a nonprofit CRM?

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Profile Software Nonprofit Donor 92

Bloomerang

OCTOBER 6, 2021

Check in and give grace. Please practice patience and give grace when checking in. Suppress mailings and emails—especially solicitations. In the wake of a disaster , your contacts will be focused on their and their family’s immediate needs, as well as those of their neighbors and community members.

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Disaster Volunteer Donor Hurricane 122

Candid

AUGUST 18, 2021

It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. AI can completely change how nonprofits engage donors and prepare for fundraising appeals. But there’s still a lot of confusion around exactly what AI is and what it does for nonprofits.

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Course Fundraising Analysis Mail 130

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. Make Sure Your Nonprofit’s Information in GuideStar Is Current. It’s true that Web 2.0

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Donation Practice Mail Newsletter 229

Bloomerang

AUGUST 7, 2023

Let’s stop giving gifts, and donors, these outdated labels. A New Nonprofit Donor Paradigm How about categorizing gifts as: First time Habitual Thoughtful Passionate Today we’ll look at the first two; we’ll cover the latter two in Part 2. If they made an offline gift, mail a personalized thank you letter within 48 hours.

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Gift Donor Time Mail 71

Nonprofit Tech for Good

APRIL 10, 2021

Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets. As it turns out, digital sponsorships provide premium, high-value exposure for businesses and offer a lucrative fundraising opportunity for nonprofits. 5) Add a virtual round.

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Practice Fundraising Registration Virtual 306

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. What are some last-minute to-do list items and tactics that can help nonprofits before GivingTuesday?

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Gift Consultant Audience email 207