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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Knowing what inspires each generation to give to your nonprofit is important to ensuring your financial stability as an organization. While Baby Boomers and Generation X are the majority of donors today, Millennial and Gen Z donors will need to be stewarded for the future prosperity of your nonprofit.

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How to Train and Develop Millennials

Gyrus

Everywhere you look there are posts about millennials, mainly focusing on their abilities in comparison to their predecessors. Without going too far into a tangent, this generation is simply very different from what organizations are used to. Each generation has its quirks and identifying characteristics, both positive and negative.

professionals

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Strategic Fundraising For Small Arts + Culture Nonprofits

Bloomerang

Small nonprofits face even more challenges when it comes to securing funding in comparison to larger organizations—from low donor retention rates to limited resources to an overall lack of unrestricted funding. The fundraising landscape changes quickly, so staying informed and being open to new methods and approaches will help secure success.

Arts 73
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Export Your Universal Analytics Data Before It’s Too Late

Forum One

By exporting data, users can maintain access to historical comparisons and enable future analysis. Export data using Google Analytics Dev Tools: Query Explorer (API) Google Analytics operates on a query-based framework, allowing users to use Core Reporting APIs to extract data from a Google Analytics view and generate customized results.

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User Generated Content Wins Again

Connection Cafe

By watching the Doritos ad in comparison to the other glossy, overdone, way too expensive spots, I could tell it was different. This is just another example of the power of user generated content (UGC) and it can be very valuable for corporations and nonprofits alike.

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SalesForce.Org Study: 40% of Nonprofits Planning To Integrate AI for Marketing

Beth's Blog: How Nonprofits Can Use Social Media

In comparison, a recent Gartner study that found that 59% of business enterprises have some form of AI deployment in operation today. Demographics, donation habits, type of supporter and preferred methods of engaging with the organization are common data points currently tracked by over half of nonprofit organizations surveyed.

Studies 17
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5 Ways to Effectively Use Your CRM

Everyaction

Baby boomers and millennials take a fundamentally different approach to charitable giving than their silent generation counterparts, meaning that nonprofit fundraisers also need to update their methods in order to stay at the top of the game. Leverage the power of social networks with peer-to-peer fundraising campaigns.