grist.org: Measuring Along the Ladder of Engagement
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” This helps inform decisions about content topics.
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