What Your Nonprofit Needs to Know About Gen Z
Nonprofit Tech for Good
JUNE 26, 2017
Raised by predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save than to spend. 26% have raised money for a cause and 32% have donated their own money (or allowances).
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