Achieve

JUNE 2, 2021

direct mail campaigns. This guide will explore the. benefits of direct mail. direct mail and digital marketing. This guide will explore the. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Guides like. Personalization. Personalization. Segmentation.

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Mail Course Campaign Digital 94

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.

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Story Guide Support Analysis 104

sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

Retention 94

Retention Communication Donor Strategy 94

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Which strategies were most effective at attracting first-time donors? the timing of their donation)?

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Fund Donor Strategy Search 52

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Qgiv

APRIL 15, 2024

Here’s a 6 step strategy to asking for legacy gifts! This committee can set goals, decide the types of gifts to accept, and develop a strategy for approaching potential legacy donors. Market your program Legacy giving should be a well-communicated option throughout your organization’s marketing channels.

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Guide Giving Gift Donor 52

The Fundraising Authority

NOVEMBER 28, 2020

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. Rule #4: Cultivate Year Round in Each of those Channels. communicate) through direct mail.

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Fundraising Homeless Mail Hype 240

Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

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Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 2) Download the Guide: Facebook Ad Strategy for Charities & Nonprofits.

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Test Facebook Charity Profit 325

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization.

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Statistics Online Fundraising Benchmark 238

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. This gives your team time to prepare and align on strategy and timelines. Direct mail is the most popular year-end giving marketing method. to submit tax-deductible gifts. Start planning early.

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Guide Giving Nonprofit Metrics 107

Network for Good

OCTOBER 14, 2020

Use these strategies to build a better year-end appeal in a condensed timeframe. Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give. 2) Broaden Your Appeal By Using Multiple Channels. Still need to get out your year-end appeal?

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Results Strategy Mail Mobile 98

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. These proven strategies will lay a strong foundation for your organization and pave the way for future growth. Getting started with nonprofit fundraising can be a thrilling journey.

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Guide Fundraising Mail Metrics 52

The Modern Nonprofit

APRIL 18, 2023

Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Guide Donor Fundraising Social Media 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. Offers accountability.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. How do these align with your overall brand strategy? Every day we guide organizations to uncover the big, bold idea that will attract more people to their work.

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Communication Fundraising Test Hints 299

AccelEvents

JULY 6, 2021

With the rise in online and hybrid events, more brands are using a combination of the two genres, as part of their event marketing strategy. What’s more, coordinating your event marketing strategy with your brand’s overall marketing goals can be challenging! The most crucial stage with any marketing strategy is the planning stage.

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Guide Virtual Registration Integration 95

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? Why are major gifts so important for nonprofits?

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Gift Raise Guide Relationship 97

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Is it easy to join your mailing list? Commit to a manageable social media strategy. You can read part one here. If so, how?

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Strategy Online Fundraising Plugin 142

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

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ROI Marketing Strategy Sponsor 81

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. Strategies to Increase Donor Retention Donor retention strategies are simple, but that’s not to say they’re easy. As you consider the best donor retention strategies, think of the ways you can engage donors with the resources you already have, as well as with tools you’ll likely invest in.

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Retention Donor Guide Rate 85

Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . I’ve long advocated for adding “wows ” to your donor relationship-building strategy, so this finding particularly struck me. Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels.

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Donor Strategy Retention Relationship 141

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Mobile Digital Fundraising Advocacy 130

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels .

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Neon CRM

AUGUST 18, 2023

Create Your Strategy Early Donors start vetting the organizations they’ll support around the month of September. Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Ask questions like: Have donors responded better to email over direct mail? Set S.M.A.R.T. Goals S.M.A.R.T.

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Campaign Giving Tips Mail 98

Get Fully Funded

OCTOBER 7, 2021

To help your nonprofit organize future advocacy campaigns, this article will explore four strategies advocacy leaders should consider: Market your advocacy campaign on multiple platforms. This means your nonprofit should consider short-term, day-to-day strategies, as well as long-term strategies that can span multiple years.

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Advocacy Strategy Nonprofit Volunteer 59

OneCause

MARCH 14, 2023

What marketing channels should we use? Here are a few marketing channels to consider: Traditional advertising: Many nonprofits still find success through traditional advertising methods, such as including a print ad in the local newspaper or a hanging a flyer in the window of a local coffee shop.

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Marketing Guide Fundraising Nonprofit 52

Connection Cafe

MARCH 26, 2021

Expanding your outreach strategy to attract new donors (and keep the interest of current ones) necessitates diversifying your marketing approach. Instead, you can support and build upon your current efforts with marketing on new channels. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Mail Support Channel Campaign 44

DNL OmniMedia

DECEMBER 15, 2020

In this guide, we’re going to focus on one of those outlets in particular: email. The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. Why are so many nonprofits utilizing email in their overall digital strategies ? Additional marketing channels.

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email Guide Marketing Online 52

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Best practices for an effective text-to-donate campaign There are a few strategies you can use to make your text-to-donate campaign successful. Use this guide to plan an engaging online campaign.

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Mobile Guide Giving Fundraising 56

Bloomerang

AUGUST 31, 2022

Most nonprofit professionals can relate to the idea of wearing many hats, some of which we don’t always feel super confident with, which is where a quick, no-nonsense guide to nonprofit storytelling can come in handy. How can storytelling improve your nonprofit’s communication strategy? Direct mail. Social media posts.

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Storytelling Guide Structure Audience 110

Qgiv

FEBRUARY 15, 2024

Personalized thank-you notes Though it seems to be less of a thing these days, people still love getting snail mail! Clear channels of communication Do your volunteers know who to go to if they have a concern or suggestion? A personalized thank-you card can be a nice surprise for your hard-working volunteers.

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Volunteer Guide Gift Social Media 52

Neon CRM

NOVEMBER 30, 2023

This is just one example of how storytelling impacts engagement and why it’s so crucial to build storytelling into your nonprofit’s strategy. These results can shape your communications strategy in amazing ways. Storytelling for nonprofits can span across many channels—here are a few ideas for sharing stories on multiple platforms.

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Storytelling Guide Nonprofit Story 52

DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. You can send them free merchandise through the mail or connect them with virtual networking opportunities to help them feel more connected to your organization. Create a wider-reaching marketing strategy.

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Strategy Nonprofit Audience Hosting 52

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. What channels did you use last year? For direct mail, always think package, not letter. Why end-of-year fundraising? Where do you begin? By segment?

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Free Fundraising Mail Nonprofit 88

CauseVox

OCTOBER 11, 2021

This guide will help you to outline and develop a year-end fundraising campaign that works for your organization and your donors, specifically curated to your needs in 2021. By focusing on alumni as givers and integrating a #GivingTuesday campaign with their year-end strategy they have been incredibly successful.

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Guide Giving Campaign Social Media 73

Qgiv

JULY 6, 2022

Create a multi-channel marketing strategy. When you’re reaching out, it’s best to use a multi-channel approach to get maximum engagement from your donors. Email, social media, direct mail, text messages, phone calls, and in-person conversations are all great ways of getting in touch with your donors.

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Hosting Giving Guide Kentucky 52