CauseVox

MARCH 9, 2021

They tend to give 2x more over their lifetimes than those who repeatedly give one-time gifts. To optimize for recurring giving, you’ll want to create customized donation tiers that help drive more recurring gifts. To create the perfect donation tiers , take a look at the average gift your monthly donor gives.

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Gift Donor Donation Campaign 102

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned. Use a multi-channel approach.

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Effective Fundraising Nonprofit Channel 278

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Gift Video Calendar email 110

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Show them precisely what impact their gift will make. Similar to how consumer brands use holidays like Black Friday and Cyber Monday to ignite the spirit of the holiday season and boost foot (or click) traffic, nonprofits can leverage Giving Tuesday to attract donor awareness, gifts, and loyalty. Provide suggested donation amounts.

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Question Giving Sponsor Nonprofit 278

Nimble AMS

NOVEMBER 27, 2022

Every time an individual gives, ensure you follow up with a thank you and details reporting how much their gift contributed to your financial campaign, exactly where the funds will go, and more. An instant thank you email or phone call to a new donor will increase their next gift by 39%. Leverage your online community.

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Associations Donor Gift Tips 126

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. They believe direct mail is better at telling a touching story and conveying facts than digital methods. All things considered, it’s almost silly to not at least experiment with customization.

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Retention Communication Donor Strategy 96

Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable.

Digital 59

Digital Marketing Create Social Media 59

Bloomerang

DECEMBER 7, 2023

Self-reflection / Gift of significance Before describing three suggested actions, allow us to share something important that we’ve learned. Yet, as board members, other donors look to you to give gifts of significance. What is a gift of significance? Your generosity has been noticed, appreciated, and celebrated.

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Sample Giving Pledge Gift 94

EveryAction

NOVEMBER 9, 2022

From there you can create two versions of your appeal: 1) thanking active donors for their previous contributions and asking for a final end-of-year gift to maximize their support, and 2) reminding lapsed donors about your organization’s important work while also letting them know they still have time to make a donation.

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Gift Consultant Audience email 207

CauseVox

AUGUST 29, 2023

Don’t miss this chance to learn valuable insights and practical tips that will help you conquer GivingTuesday and turbocharge your campaign results!

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Guide Channel Campaign Gift 77

Nonprofit Tech for Good

APRIL 21, 2022

Receiving that small gift—along with annual updates on how “their” animal is doing—is measurable, touchable, huggable proof that an annual subscription is a big deal. Look, a donor can say to themselves, “my” tiger had a great year, and it’s thanks to my donation! 5) Give numbers.

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Impact Donation Donor Social Media 345

M+R

MARCH 14, 2024

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer.

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Giving Museum New York City Boston 95

M+R

JANUARY 11, 2022

Fewer gifts, higher averages! However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

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Fundraising Gift Sample Benchmark 109

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. Tag and thank them.

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Support Donor Community Retention 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

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Channel Sierra Leone Story Digital 247

Neon CRM

OCTOBER 31, 2023

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. Showing impact numbers and, more importantly, stories keep donors informed and engaged.

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Donor Strategy Nonprofit Phone 98

Bloomerang

JULY 14, 2023

— Clueless in Seattle Dear Clueless, Let me offer two clues: (1) a better donation page, and (2) multi-channel promotion. making a recurring gift) they are less likely to do so than if you make them opt in. Leave off the bottom or top option, depending on your organization’s average gift. Let’s dig in. Make it prominent.

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Giving Gift Charity Seattle 76

Bloomerang

JANUARY 13, 2022

Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday gifts and travel and don’t have as much to give as they would during other times of year.

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Fundraising Gift Donor Social Media 124

Bloomerang

OCTOBER 30, 2023

Less than one in five new donors who donated on GivingTuesday will give a second gift, according to the Fundraising Effectiveness Project. Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels.

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Gift Mobile Phone Demographics 78

Bloomerang

NOVEMBER 8, 2023

Over 450 supporters made a gift so far this year, amounting to $822,075. If you have a social media presence , use all of your channels to spread the word quickly. Post engaging content, share success stories, and ask for support. Share a compelling success story that highlights the impact of your organization’s work.

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Strategy Social Media Rate Gift 56

Neon CRM

AUGUST 18, 2023

Giving and receiving gifts extends to others. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Center impact stories and personal connection with the donor instead!) It’s their last chance to make tax-deductible donations. Set S.M.A.R.T. Goals S.M.A.R.T.

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Campaign Giving Tips Mail 98

Bloomerang

DECEMBER 27, 2021

Do you think a donor wants to be asked for a capital gift in April, a bequest gift in July, and an annual gift in November – all in the same calendar year? Asking hinges on which department gets credit for securing the gift. Asking depends on which campaign gets to include the gift towards reaching their monetary goal. .

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Blended Strategy Gift Fundraising 119

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Additionally, holding onto physical mail may remind them to make another gift in the future. This shows that appreciation for this communication channel is growing among younger generations.

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Mail Fundraising Nonprofit Channel 52

Candid

APRIL 6, 2023

Inspire your volunteers and donors with compelling examples and real stories of how your nonprofit makes a difference in the community. Once fundraisers have committed to supporting your efforts, think about how you can help equip them to tell your nonprofit’s story in their own words and prompt their peers to give to your cause.

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Campaign Fundraising Mail United States 98

Get Fully Funded

AUGUST 14, 2023

You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. It also helps your potential donors understand where their money will go, why their money is needed, and the impact their gift will make. Use powerful images to tell your story. Write your copy.

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Campaign Online Fundraising Social Media 98

Nonprofit Tech for Good

FEBRUARY 17, 2022

Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives.

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Tips Fundraising Management Cancer 345

EveryAction

JULY 3, 2023

When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing. Offer intuitive options , like recurring gifts and email sign-ups, directly in the donation process. Ensure your site is easy to maintain.

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Virtual Site Support Fundraising 190

The Storytelling Non-profit

SEPTEMBER 14, 2021

But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them. ” For some portion of your donor audience, those reasons will be enough to prompt a gift. My basic definition of story is that it’s a series of facts told with emotions and details.

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Fundraising Storytelling Profit Phase 80

Network for Good

MAY 14, 2021

As a sector, we place too much emphasis on one-time gifts. If Netflix can achieve a 90% retention rate through a subscription-based model, why can’t your organization do the same through telling stories about the good work you do? Make your first ask one for a recurring gift. How much more would you be raising?

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Giving Retention Stream Gift 86

Get Fully Funded

DECEMBER 14, 2021

Collect all the good-news/feel-good stories that you did not use during Giving Tuesday and send them out one at a time over the last few days of the year using both email and social media. For donors who want their money to be used in ways that change lives, a gift to your organization is the right year-end move. Dial for dollars.

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Campaign Giving Strategy Gift 130

Nonprofit Tech for Good

AUGUST 19, 2023

As soon as a gift is received through your online donation form, the receipt should be automatically generated and emailed to donors immediately. For recurring donations , the donors should be able to choose to receive a receipt for every gift or a cumulative receipt at the end of the year.

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Donation Digital Online Giving 219

Greater Giving

MARCH 21, 2023

Use social media to share your organization’s mission, impact, and success stories. Who Are Millenials? Anyone born between 1981 and 1996 Millenial and Gen-Z Donors Focus on Impact Younger donors are often more interested in the impact of their donation than the size of their gift.

Donor 52

Donor Storytelling Social Media Poll 52

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 4) Know the Power of Email Fundraising.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. For example, could people who donate every year be cultivated for a larger or monthly gift?

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Fundraising Mail Law Donation 353

sgEngage

OCTOBER 21, 2021

What we know is this: gifts from individuals, no matter how they are directed, are driven by a sense of generosity. We suggest a gift of <last years gift x2> to help us reach the goal. To grow and sustain a diverse donor pool ensure your solicitation channels are varied and inclusive. Your donation will ” .

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Lesson Fundraising Attitude Celebrate 94

Get Fully Funded

SEPTEMBER 27, 2023

Lean Into Storytelling Your nonprofit’s story is an invaluable tool when it comes to fundraising. Or if your nonprofit is asking beneficiaries to help drive donations for a capital campaign, provide “share my story” templates that help them tell about their experience with your nonprofit and why others should make a donation.

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Results Strategy Fundraising Nebraska 52

Neon CRM

MAY 31, 2023

It’s mostly true—numbers don’t always tell the whole story. Multi-Channel Campaigns Can Lead to a 204% Higher Conversion Rate Have you ever planned a fundraising campaign as a direct mail campaign, email campaign, or in-person event campaign? You’re not stuck with one channel for every campaign.

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Statistics Fundraising Metrics Mail 97