Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

DNL OmniMedia

MAY 25, 2022

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. So for example, if you’re hoping to increase major gifts, focus on major gift-related metrics. That way, you can assess which pages are most popular for users who come via each traffic channel.

Analytics 52

Analytics Org Adwords Metrics 52

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson? The lesson?

Donor 58

Donor Offline Mail Channel 58

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. This online versus offline wall is mostly in our own heads. of total sales.

Online 36

Online Giving Offline United States 36

Connection Cafe

JANUARY 29, 2015

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. I’ll say it again, retention is the new acquisition and if you want to grow a pipeline of support you need to put a significant focus on keeping donors. Optimize your website for conversion.

Offline 20

Offline Support Online Strategy 20

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. When mail donors do give online, they tend to give higher average gifts. Online donors have slightly lower retention rates overall than traditional donors.

Channel 42

Channel Case Study Fundraising Offline 42

NetWits

DECEMBER 2, 2010

You might try mentioning the last gift a person made or perhaps the name of an event the person recently attended. Retention – the goal of this type of communication is to enhance an already existing relationship and to encourage ongoing loyalty. Try referencing past interactions or observed behavior whenever possible. Additional Tips.

email 149

email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 billion in yearly giving on a monthly basis, both offline and online. Retention, Retention, and Retention. billion in revenue.

Data 118

Data Hurricane Fundraising Disaster 118

NTEN

MAY 5, 2011

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. They likely funnel gifts to organizations that wouldn’t have received them otherwise.

Relationship 89

Relationship Studies Network Online 89

NTEN

JANUARY 4, 2011

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

Studies 95

Studies Donor Online Giving 95

Qgiv

AUGUST 10, 2021

Without these customizable fundraising pages for your supporters, they’re often restricted to offline methods of fundraising. Matching gift grants or a matching gift integration. This can be accomplished through a private matching gift grant from major donors or a corporate partner. Recurring gift support.

Software 52

Software Tips Fundraising Virtual 52

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. When mail donors do give online, they tend to give higher average gifts. Online donors have slightly lower retention rates overall than traditional donors.

Channel 28

Channel Fundraising Case Study Offline 28

NTEN

SEPTEMBER 24, 2009

They tend to be under 40 and their gifts are around $100. In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline.

Donor 84

Donor Online Mail Social Network 84

NTEN

MARCH 19, 2009

Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say.

Attention 36

Attention Metrics Online Fundraising 36

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

NTEN

MARCH 26, 2009

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Donors and other supporters are accustomed to a multi-channel world.

Integration 50

Integration Marketing Mail Channel 50

Connection Cafe

SEPTEMBER 21, 2012

Sustaining giving is the most valuable investment your organization can make - it's cost-effective and encourages retention and engagement. But in the USA, the emphasis is still on acquisition of one-time gifts, and first-time donors churn all too often. In Europe, it's all about monthly bank drafts for supporting charities.

Giving 34

Giving Europe Blackbaud Analytics 34

Bloomerang

JULY 17, 2023

If you want to move away from transactional one-time gifts, and towards longer-term, transformational giving, here is the single most important thing you need to know to keep nonprofit donors: RESOLVE to rock the power of thank you! Begin by making donor retention a priority. loses over 80% of donors after the first gift !

Donor 82

Donor Nonprofit Mail Gift 82

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 104

Channel Giving Donor Offline 104

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints. Don’t forget: Different types of donors often prefer different kinds of channels.

Raise 98

Raise Strategy Help Fundraising 98

Qgiv

JANUARY 12, 2022

Keeping track of metrics like donor acquisition costs and average donor gifts can help you stay on the right path, since sudden shifts can point you towards issues or even positives, like a large influx of monthly micro-donors that help your organization build a sustainable budget. Social Media Metrics. Email Marketing Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Connection Cafe

MARCH 30, 2011

What channel did they use? Did they designate the gift? For example, maybe I can get a longer-term retention on that monthly EFT if I’ve done a great job of getting you hooked on the bigger picture of what I do. How are they really converting donors from one channel to another? What third party data can I use?

Disaster 26

Disaster Donor Japan Test 26

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue.

Online 234

Online Fundraising Offline Mail 234

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out. It’s common sense, supported by research. . Of course not!

Digital 95

Digital Marketing Fundraising Strategy 95

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Anything that is going to improve first-year retention that dramatically — that’s like magic.” Create more change. So is your community.

Digital 52

Digital Fundraising Case Study Advocacy 52

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020.

Retention 47

Retention Gift Rate Conversation 47

Bloomerang

APRIL 30, 2021

So if you look at the fact that if you’re sending out appeals, you might get on average $58, on average, the gifts were $58 from appeal donors. But if you get them online, typically that gift is a little bit higher, between $96 and $111, depending upon which study you look at. The other thing is the retention rates go up.

Donor 84

Donor Video Practice Gift 84

CauseVox

JUNE 14, 2021

The organization also leveraged social media to promote their Fill the Gap Holiday Food Drive and to highlight groups for their efforts: Tip: With CauseVox ’s integrated social share function, you can link your campaign across multiple social media channels. Recurring donors have a 90% retention rate. Crowdfund To Fill A Gap.

Trend 54

Trend Tips Organization Fundraising 54

Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. What’s your average donor retention from one campaign or event to the next? What’s the average gift amount for your campaigns compared to events? Consider these strategies: Identify the most effective channels for your audience.

Charity 30

Charity Strategy Online Virtual 30

Connection Cafe

FEBRUARY 18, 2021

The campaign encouraged individuals to virtually fundraise their own way and grew in popularity with over 60 personal pages created and 1,200 gifts made. Giving days are considered a time-specific event (traditionally, 24-hours) where you channel your audience to engage both online and offline in hopes of achieving your fundraising goal.

Trend 38

Trend Impact Fundraising Strategy 38

Connection Cafe

AUGUST 29, 2014

For gifts of significance send handwritten thank you notes. For major gifts, set up face to face visits. It’s just going to require a thoughtful, multi-channel cultivation strategy—a smart mix of offline and online communications, as well as segmentation and special thank yous for major donors. Photo Cred.

Donor 47

Donor Disaster Challenge Hurricane 47

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. For donor management , it simplifies tasks like donor tracking, receipting, and retention efforts.

Software 52

Software Fundraising Oracle Structure 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Care2

JUNE 29, 2009

Other key metrics from the study include: The median average gift was $38 in Q1 2009. The median average gift decreased by 2.4% Retention rates decreased by a median 1%. The median revenue per donor was $47. Reactivation rates fell by 6.5% compared to Q1 2008.

Social Media 31

Social Media Advocacy Fundraising Online 31

Double the Donation

APRIL 24, 2021

Double the Donation | Best for Matching Gifts. Overview Double the Donation is the industry’s leading provider of matching gift tools. Backed by the world’s largest philanthropic database of employer data, our platform enables you to pinpoint match-eligible donations in your database, so you can make the most of every gift.

Integration 52

Integration Nonprofit Contact Platform 52