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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Title: Associate Director, Digital Marketing. I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. Name: Amy Ganderson.

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Taking Baby Steps with Social Media Measurement: Defining a Small Pilot

Beth's Blog: How Nonprofits Can Use Social Media

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98
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How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success

Beth's Blog: How Nonprofits Can Use Social Media

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103
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Online Community Organizing: Start small, think big!

Amy Sample Ward

NetSquared’s February series exploring “Online Community Organizing” includes three different interviews; I’m really excited to participate! I’ve included my interview below, but you can also read it and join the conversation on the NetSquared blog. I definitely recommend them both!

Community 179
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Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Measure, Test, Refine.

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Internet Director. Web Producer. Online Campaigner.