sgEngage

MAY 27, 2021

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Use your nonprofit database to identify donors with characteristics such as: Strong existing relationship with your nonprofit. Demographic and personal information.

Giving 119

Giving Retention Metrics Demographics 119

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. According to Double the Donation’s list of prospect research software , this process uses tools like your donor database to identify potential donors who have the financial ability and personal interest to support your nonprofit. . Demographics . Channel preference (social media vs. email).

Marketing 52

Marketing Social Media Nonprofit Integration 52

DNL OmniMedia

MAY 25, 2022

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Overview of Nonprofit Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Achieve

JULY 28, 2022

So how do you target these important demographics? . Of course, we’re not suggesting that your nonprofit only target one demographic. However, there’s another giving trend on the rise and it’s here to stay: mobile giving. . among your younger demographics, look no further than contactless payments. Millennials.

Process 52

Process Donor Pledge Demographics 52

Qgiv

JANUARY 24, 2024

A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. There are countless resources on the internet that can help you stay up to date on the latest fundraising trends as well. Assess your strengths and resources.

Practice 52

Practice Strategy Guide Fundraising 52

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. Your database system should allow you to build a profile for your top segments. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. Determine what you are trying to achieve, e.g., improve brand loyalty, increase donations, grow your contact database, etc. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

MAY 14, 2014

They realized they needed to find new ways to connect with prospective families and the internet is the most popular channel. Use True Admission Office Databases. They were moving away from the world of Excel and Access and bringing in software partners who offered admission-centric databases.

Blackbaud 36

Blackbaud Application Database Demographics 36

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Bosses and boards need to know how investment in new media strategies, channels, and content will move the needle.

Content 37

Content Communication Marketing Strategy 37

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Bosses and boards need to know how investment in new media strategies, channels, and content will move the needle.

Content 30

Content Communication Marketing Strategy 30

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. The silver lining of what (at first glance) seems like a very negative trend is that nonprofits have lots of room to make a positive impression on new donors. And each one of those methods has particular strengths and weaknesses.

Donor 52

Donor Management Guide Retention 52

Connection Cafe

NOVEMBER 7, 2013

When launching your marketing campaign you have a segmented audience with clear social and demographic information it would be easy to measure your impact and your strategy would be build based on a specific set on factors. 2. You can easily adapt to healthy trends. CRMs – don’t waste the contacts you have.

Data 38

Data Management Nonprofit Survey 38

Neon CRM

NOVEMBER 7, 2023

You can also learn more about big picture donor trends in the nonprofit space by checking out Neon One’s 2022 Donor Report. While some demographics are easy to understand and identify (gender, age, etc.), some are not. And be sure to track your results to know what nonprofit marketing and communications strategies work best for you!

Advocacy 98

Advocacy Tips Fundraising Campaign 98

Bloomerang

JANUARY 29, 2024

This type of software usually gives you the ability to: Track member information through a database. Store details about members’ demographics, professions, locations, networking connections, and more. Run reports on just members, rather than your entire supporter base, to assess trends. Smart reporting. Timeline highlights.

Software 78

Software Tools Associations API 78

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Email is a critical channel.

Social Media 34

Social Media Tools Online Advocacy 34

Connection Cafe

JANUARY 27, 2014

Now is the time of year when blog editors worldwide ask their writers for predictions and trends for the coming year. I thought Mary Beth Westmoreland’s latest piece on npENGAGE did a great job summarizing the high-level technology trends we often see and hear about in the nonprofit sector.

Trend 35

Trend Technology Retention Channel 35

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. If you have any gaps in your database, use a demographic appending service.

Channel 52

Channel Donor Demographics Social Media 52

NTEN

JANUARY 27, 2010

Your cause might affect everyone, but it's more relevant for a more narrow demographic, such as single women 32-36. Don't waste time with channels that might be the next big thing (or a past big thing) if your target is using the old standby. Use an RSS reader to keep on top of news and trends. Cross post. Tools like ping.fm

Communication 90

Communication Organization Press Newsletter 90

NTEN

JANUARY 27, 2010

Your cause might affect everyone, but it's more relevant for a more narrow demographic, such as single women 32-36. Don't waste time with channels that might be the next big thing (or a past big thing) if your target is using the old standby. Use an RSS reader to keep on top of news and trends. Cross post. Tools like ping.fm

Communication 65

Communication Organization Press Newsletter 65

Bloomerang

AUGUST 13, 2021

Carlyn Schulzke and Matt Hayes will discuss how current data on donor demographics impacts major-gift donations with specific emphasis on simple, safe and secure methods of attracting and engaging with cryptocurrency donors. So they’re not all the same trends, of course, but there is a lot of correlation. Thank you, Matt.

Method 108

Method Video Giving Nonprofit 108

Bloomerang

AUGUST 13, 2021

Carlyn Schulzke and Matt Hayes will discuss how current data on donor demographics impacts major-gift donations with specific emphasis on simple, safe and secure methods of attracting and engaging with cryptocurrency donors. So they’re not all the same trends, of course, but there is a lot of correlation. Carlyn: Awesome.

Method 52

Method Giving Nonprofit Gift 52

Pamela Grow

JANUARY 14, 2021

Getting your donors to give in multiple channels is a way to not only increase short-term revenue but long-term as well. Focus on building a strong multi-channel approach, getting found online, and defining your back-end digital systems for the absolute best possible donor experience in 2021. Billion in gifts the start of a new trend?

Culture 82

Culture Nonprofit Gift Donor 82

Everyaction

APRIL 16, 2018

How is it keeping up with new technology and trends? When you are evaluating a potential new CRM, look for a technology partner whose vision complements yours and who will keep up with your organization as it moves into the future, keeping you up-to-date on the latest trends and developments. What does this mean for nonprofit CRMs?

Evaluation 52

Evaluation Question Organization Advocacy 52

Connection Cafe

APRIL 23, 2012

Today we are going to look at some of the trends in the campaigns this year, and more specifically on the Obama for America campaign. Multi-Channel Strategy and Channel Changes Obama for America, known for their cutting-edge digital strategy and understanding of constituent behavior, spent $3 million on digital ads in February alone.

America 32

America Channel Chicago Analytics 32

Connection Cafe

MAY 13, 2009

Donor Database/CRM. Email: Email is a critical channel, not talked about enough! Fastest growing demographic is 35 and older. > The second WWT was a rockin good time, even making its way onto the top Twitter trends of the day, and there is more great coverage on the event on a ton of other blogs. Some website tools: 1.

Tech 20

Tech Communication Tools Online 20