Eric Jacobsen Blog

DECEMBER 4, 2020

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Is incredibly easy to read and absorb.

Leadership 52

Leadership Culture Teach Chapter 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

Campaign 97

Campaign Online Chapter Model 97

Eric Jacobsen Blog

FEBRUARY 25, 2021

Then I decided to make that one of the topics covered in the book, spanning two different chapters. I dedicated one entire chapter to the dangers of embellishing a story to the point that you’ve stretched the truth too far, and how do you know how far is too far.

Story 52

Story Storytelling Chapter Teach 52

Eric Jacobsen Blog

OCTOBER 11, 2020

Then I decided to make that one of the topics covered in the book, spanning two different chapters. I dedicated one entire chapter to the dangers of embellishing a story to the point that you’ve stretched the truth too far, and how do you know how far is too far.

Story 52

Story Storytelling Chapter Teach 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2018

The goal is not to hoard it but to channel it. The book suggests that those who want to reach their goals and be successful whether it is for good, bad, or the trivial, need to know how to best channel this participatory energy. It downloads and it captures. New power is made by many. It is open, participatory, and peer-driven.

Participatory 116

Participatory Leadership Model Skills 116

Eric Jacobsen Blog

JANUARY 2, 2019

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Holding on to toxic employees.

Culture 40

Culture People Create Chapter 40

Eric Jacobsen Blog

NOVEMBER 4, 2017

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Holding on to toxic employees.

Culture 47

Culture People Create Chapter 47

Eric Jacobsen Blog

MAY 19, 2017

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Holding on to toxic employees.

Culture 47

Culture People Create Chapter 47

Eric Jacobsen Blog

JUNE 9, 2018

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Is incredibly easy to read and absorb.

Leadership 40

Leadership Culture Teach Chapter 40

Eric Jacobsen Blog

JUNE 19, 2016

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Holding on to toxic employees.

Culture 40

Culture Create Chapter Technique 40

Eric Jacobsen Blog

JANUARY 1, 2018

Then I decided to make that one of the topics covered in the book, spanning two different chapters. I dedicated one entire chapter to the dangers of embellishing a story to the point that you’ve stretched the truth too far, and how do you know how far is too far.

Story 47

Story Storytelling Chapter Teach 47

Eric Jacobsen Blog

MAY 17, 2016

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Is incredibly easy to read and absorb.

Leadership 40

Leadership Culture Teach Chapter 40

Eric Jacobsen Blog

MARCH 8, 2016

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Is incredibly easy to read and absorb.

Culture 40

Culture People Leadership Teach 40

Eric Jacobsen Blog

DECEMBER 6, 2015

Aligning your management team with your company's goals and reiterating your values through various communication channels. Gives you specific techniques and tactics. Capsulizes "Tips to Remember" for you at the end of each chapter. Persistence and Consistency. Encouragement. Is incredibly easy to read and absorb.

Leadership 40

Leadership Culture Teach Chapter 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Lee Odom recommends a few techniques for finding influencers based on keyword research in this post. Maybe you are sharing their content on your social media channels or you may be curating a blog post that links to their content. Remember, the size of their network is less important than relevancy. Influencer marketing is a long game.

Influence 115

Influence Social Media Marketing Strategy 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material.

Social Media 108

Social Media Network Media Free 108

Eric Jacobsen Blog

OCTOBER 10, 2016

Then I decided to make that one of the topics covered in the book, spanning two different chapters. I dedicated one entire chapter to the dangers of embellishing a story to the point that you’ve stretched the truth too far, and how do you know how far is too far.

Storytelling 40

Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Then I decided to make that one of the topics covered in the book, spanning two different chapters. I dedicated one entire chapter to the dangers of embellishing a story to the point that you’ve stretched the truth too far, and how do you know how far is too far.

Teach 40

Teach Story Storytelling Chapter 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. It is a look at measurement and learning practices when social media is in the mix.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. We are working very closely with V.S.

India 102

India NGO Network Exercise 102

Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. The ‘old rule’ that donors who come in via one channel should be communicated with through that same channel. Breakdown the Silos.

Integration 27

Integration Marketing Mail Channel 27

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

In addition to social networking infrastructure and channels, we're looking to build networked tribes of supporters and advocates all around the world. Movement building is all about relationship building techniques as Beth mentioned in her reflection. The challenge is creating a high touch experience online as well as off.

Causes 89

Causes Build Demonstration Reflection 89

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

I also learned that one-on-one donor solicitation techniques can also work and some of the challenges of being able to track the velocity or flow of networked donations. In the analysis, one thing I learned was the importance of instant thank yous - not only via Twitter, but other way channels.

Analysis 87

Analysis Twitter Giving Lesson 87

NTEN

JUNE 18, 2009

Are you up-to-date on the latest tactics and techniques in your area of focus? Jennie Anderson of AIDS.gov and William Neuheisel of DC Central Kitchen, who work on communications at their respective agencies, share some of their tactics and techniques. Are you credible? Are you acting responsibly with your financial resources?

Communication 57

Communication Online DC Wiki 57

Nonprofits Source

AUGUST 26, 2017

In chapter 3, we’re going to share examples of digital promotion strategies we use to: Rank on the first page of Google for a competitive keyword. Digital Marketing Plan Chapters. Chapter 1: Introduction. Chapter 1: Introduction. Chapter 2: Marketing Strategy. Chapter 3: Digital Promotions.

Results 82

Results Digital Strategy Chapter 82

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2012

How does an organization plan, coordinate, and implement flawless marketing across channels and get results? Rarely does is one media channel strong enough to form a full impression on the consumer and move them to action – a purchase, a change of opinion about your brand or product, or simply knowing about your company.

Marketing 100

Marketing Integration Campaign Develop 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 1, 2011

He also uses content curation for sources for his guest blogging. His use of Twitter (and his organization’s use of Twitter and all communications channels for that matter) serve this intent: First Focus is working to change the dialogue around children’s issues by taking a cross-cutting and broad based approach to federal policy making.

Content 100

Content Children Policy Channel 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

It was good opportunity for me to look back at the crowdsourcing chapter in our book, The Networked Nonprofit , and update the examples and thinking. The presentation was followed by a discussion about how one might evaluate efforts to engage crowds. Think Yelp , eBay , or Amazon.

Measure 96

Measure Fund Impact Minnesota 96

Bloomerang

JULY 17, 2021

So maybe you have a form that you use to have input, a survey you use for input, you have small digital groups that you have input, a Slack channel for input. So I like to employ a lazy Susan management technique. That should be just about everybody. Who gets to be involved in consultation? You are so welcome, Lindley.

Management 99

Management Work Video Slides 99

Bloomerang

APRIL 30, 2021

Which channels should I use? And then 51% says which channel should I use, and then some other. ” This is a technique that works really, really well. From 2018 - 2020, she served as the Director of Communications for the Public Relations Society of America's local Hoosier chapter. Okay, let’s see.

Donor 90

Donor Video Practice Gift 90

Bloomerang

JUNE 25, 2021

Now, 50% of people pay more attention to direct mail than to any other marketing channel. So if people haven’t given it a number of years or what have you, I’m a fan of, “Let’s try to re-engage them and try to use some techniques around that. So you have the most up-to-date address for each of your contacts.

Database 70

Database Donor Video Mail 70

Bloomerang

APRIL 2, 2021

So it’s once assumed that TikTok is just a channel for kids. If it’s out of line, you’re the expert, and this is just a collection of techniques and best practices that you can select from. Then we choose our amplifying channels. Those are the platforms and channels that you focus on. Okay, TikTok now.

Social Media 86

Social Media Trend Video Marketing 86

Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2012

The Glasspocket’s blog has a post from Claire Gibbons, a senior program officer in the Research & Evaluation Unit at the Robert Wood Johnson Foundation that illustrates or describes the change. (KD Paine and I devoted an entire chapter to this topic in our forthcoming book , Measuring the Networked Nonprofit.).

Social Media 99

Social Media Media Arkansas Social 99