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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

This could mean changing your ad copy or pausing a keyword. If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. The more often you review and make changes as needed, the better your ads might perform! For the complete series, check out our Google Ad Grants Program resources.

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10 Things to Look for When Evaluating a Grant Proposal

sgEngage

Ensuring that your foundation makes impactful grants to the right nonprofit partners starts with a thorough proposal evaluation. To help you better review submissions so that you are set up for success, here are 10 items you should look for as you evaluate your grant applications. Organization Background and Experience.

professionals

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An Evolution of Evaluation in Grantmaking With a Participatory Lens

sgEngage

Grantmakers want to know if their funding has created the change they have envisioned. Here, we explore for whom change is desired and who is defining and measuring that change. Our intention is to understand whether grants have had the impact we envisioned. Who manages the monitoring and evaluation?

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Increasing efficiency in grant reporting

Candid

Unlike many cycles of nonprofit operations, grant reporting doesn’t really have a season; it’s all year long. Grant reporting also varies widely by funder. Here we share how we turned traditional, time-consuming grant reporting into a faster, easier, and more efficient process. We call this our narrative report.

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How to Streamline Your Grant Management Process with Technology

sgEngage

To avoid overwhelming your team, standardize how you receive and process grant applications at your organization. Having a predictable and consistent grant cycle will ensure your team members are able to evaluate each request efficiently and effectively. Teams can even build statuses that are specific to grant types.

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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. A midyear evaluation will show you how you are doing and highlight areas where you need to improve. And you’ll know exactly how much you need to raise during that season if you take the time to do a midyear evaluation now.

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Need a New Grant Management System? 5 Tips for Selecting the Best GMS for Your Foundation

sgEngage

Changing a core piece of software at your grantmaking organization is no picnic. But inertia is not an option when your grant programs outgrow your current solution, or your vendor sunsets the software you use, like Salesforce is doing with their grant management software, FoundationConnect. What reports do you pull regularly?

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