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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. In this environment, building a community of loyal advocates for your cause is more important than ever before.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Social media sites are for relationship building. They are not places where individuals go first to seek out information about a cause or to make a donation. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.

professionals

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Expanding Your Donor Network Through Fundraising Events

Bloomerang

But these events are not only about maintaining existing relationships; they also provide a unique opportunity to tap into the extended networks of your donors—by attracting their friends to your cause. Collaborate with influencers: Partner with social media influencers or advocates who align with your cause.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 8) Embrace Cause Awareness and Giving Days.

Practice 339
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Causes and Ideablob: Who Owns Your Social Networking Data?

Tech Soup

Continuing on last week's discussion about Causes leaving MySpace, TechSoup's own Amy has written an interesting guest post on Sean Stannard-Stockton's Tactical Philanthropy blog. Amy discusses the Causes fallout as well as Ideablob's sudden disappearance.

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2011 NTC Preview: Can Social Networks Create Social Capital?

NTEN

Online networks have transferred the tools of organizing and programmatic leadership from organizations and placed them into the hands of the citizen/member. Meanwhile, organizations typically approach social networks as a staff-driven, top-down push towards higher numbers of fans, friends, and followers.

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How Collaborating With Influencers Can Further Your Organization’s Mission

sgEngage

Believe it or not, your organization already has access to potential influencers who can help support your mission and further your cause. Your board members have already shown their dedication to your cause and their consistent involvement with your mission means they have the latest insights on the subject. Don’t make this mistake!