Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills. There was a study a while back that noted 1 out of 5 pinterest users purchase products of items they have pinned. Then an agency approached us with the core idea. The images link to your fundraising landing page.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. One of the case studies I shared was about NTEN’s recent social fundraiser to raise scholarship money for NTC conference attendance.

Community 109

Community Giving Fundraising Contest 109

DNL OmniMedia

AUGUST 25, 2021

That’s where nonprofit storytelling comes into play. Crafting a strong narrative that explains your mission, why it’s so crucial, and how donors and volunteers can help is key in making a case for supporting your nonprofit. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Let’s get started.

Storytelling 98

Storytelling Digital Marketing Guide 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. This is a great example of meeting people where they are, and providing value to your audience at a time when it makes sense for them.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. I’m working in partnership with Spitfire Strategies. Written social media policy.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. What are your key metrics for success? The Art of Storytelling. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Cambodia Metrics 50

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. engaging in digital storytelling. During this session, they walked us through a series of case studies. In a given week, my peers and I are: using e-marketing tools to write more personalized, relevant messages and stories. adopting design best practices. drafting advertisements.

NTC 50

NTC Marketing Digital Strategy 50

Amy Sample Ward

MAY 14, 2009

Google Earth Outreach from Rebecca Moore: Google’s mapping tools may seem like an obscure tool to use in your work but these aren’t traditional maps: the new generation of mapping technology is fully interactive, enables storytelling, and more. (Did Read the full case study here. Laura: What are your goals?

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Social Media and Nonprofits: ROI Case Study Slam NTC in 2008.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also like to practice my storytelling skills. What's the key metric? I need more experiential case studies of this from nonprofits. (My My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric. What's the outcome?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Better Online Storytelling Designed by Roger O.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Read the full case study here.

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofit Tech for Good

FEBRUARY 23, 2017

Storytelling should be your top priority, but balanced with a steady intermingling of marketing, fundraising, engagement, and curation. Storytelling. When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit.

Communication 229

Communication Online Storytelling Voice 229

Care2

MAY 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Any other metrics that are worth noting?

Myspace 28

Myspace Social Media Advocacy Badge 28

Nonprofit Tech for Good

NOVEMBER 30, 2014

Storytelling should be your top priority, but it should be balanced with a steady intermingling of marketing, fundraising, engagement, and curation. Storytelling. When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit.

Communication 267

Communication Online Storytelling Voice 267

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Pick Metrics. Want Useful Analytics?

Measure 115

Measure Learning Case Study Metrics 115

NTEN

JUNE 18, 2009

There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76

NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning.

Social Media 62

Social Media Media Cancer Social 62

Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give. SOCIAL MEDIA MARKETING FOR NONPROFITS. Facebook Advertising.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

The Return by Danielle Brigida, NWF NWF Description of Case Study While strategy plays an important role within the National Wildlife Federation, initially it was very hard to determine one for our social media presences. DEFINE the METRICS. Say, let’s define our metrics. Perhaps with this we will engage more.

ROI 76

ROI Social Media Slides Media 76

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). million tweets and 914,000 photos shared, the Movember movement did something right. Checklists.

Story 54

Story Nonprofit Social Media Content 54