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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

Susan is a grandmother, a cancer survivor and the major ingredient that differentiates organizations that truly make change from those that just make a lot of digital noise. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. How to Use Online Channels to Build Offline Support.

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Great reads from around the web on March 30th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of March 30th).

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What I Learned About Online Donor Engagement from Fundraisers in Brasil

Beth's Blog: How Nonprofits Can Use Social Media

He shared a campaign called Testi-monials , created by FCB Cape Town for CANSA which is setting out to remove the awkwardness around talking about testicular cancer, and drive awareness about “how important it is that men not only talk balls but take care of them too.” Engagement with a purpose and knowing your audience.

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How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. Optimize your website for conversion. Nonprofit Marketing Donor Stewardship engagement fundraising ideas housefile growth website conversion' and Canada.

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

You can bet dollars that they are tracking conversions on that call to action link for the event sign up. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.

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Everything

Judi Sohn

Kara Carrell (aka @Karitas ) pointed out that she has a "How I Roll" post that she links to and updates as her on and offline world evolves. Professional stuff: I am Vice President of Operations of C3: Colorectal Cancer Coalition , a colorectal cancer patient advocacy organization I helped start in 2005. I loved that idea.

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