Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. There is also a science to social and mobile media. Download Spreadsheet Template ].

Track 186

Track Mobile Media Fundraising 186

Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. Social networking communities are migrant communities. Five Lessons Learned.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

JANUARY 12, 2011

The last four chapters of my book cover mobile social networking and mobile communications and fundraising for nonprofits, and I need some examples of success, or attempted success. If your nonprofit is experimenting with mobile technology, please share your experiences and links (if any) in a comment below.

Mobile 191

Mobile Blackberry Technology Research 191

Nonprofit Tech for Good

DECEMBER 16, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. You can also participate in the annual #GivingTuesday ( givingtuesday.org ) campaign which now raises an average of 50 percent more in total donations each year for participating nonprofits.

Awareness 267

Awareness Causes Social Media Mobile 267

Nonprofit Tech for Good

JANUARY 24, 2011

The person scanning is then sent either to a mobile Web browser to view the link inside the QR Code, sent a text message, or prompted to dial a phone number. QR Codes are ideal for location-based communications and fundraising campaigns. Mobile Technology for Nonprofit Organizations LinkedIn Group. Think about it. At airports.

Campaign 267

Campaign Awareness Fundraising Mobile 267

Nonprofit Tech for Good

FEBRUARY 8, 2010

Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), text alert campaigns are when individuals opt-in to be alerted of breaking news or calls to action via text message. When researching this post, I was fairly stunned by how few nonprofits have launched text alert campaigns.

Campaign 220

Campaign Mobile Nonprofit Mail 220

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. They use their creative impulses to come up with innovative mobile and social media campaigns for their own nonprofit.

Skills 279

Skills Management Media Social Media 279

Nonprofit Tech for Good

JULY 7, 2010

I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Now that same concept is emerging in mobile communications. Now that same concept is emerging in mobile communications. Nonprofits were the absolute first to utilize social networking sites.

Group 212

Group Campaign Free Mobile 212

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. Add a pop-up!

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

FEBRUARY 25, 2014

With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising.

Studies 279

Studies Websites Design Learning 279

Nonprofit Tech for Good

JANUARY 11, 2014

Nonprofits that have not yet mobilized their online communications and fundraising campaigns will start to pay the price literally in lost donations in 2014. Websites, blogs, and e-newsletters that are responsively designed will become more common place in 2014 and will incorporate elements of flat design for optimal mobile browsing.

Trend 278

Trend Technology Social Media YouTube 278

Nonprofit Tech for Good

MAY 16, 2011

Over the last 18 months I have subscribed to over 50 nonprofit text alert campaigns from a wide variety of organizations, but it wasn’t until this past April 28th that I finally received a text alert from a nonprofit that linked to a mobile website: That the text came from the Humane Society of the United States was not surprising.

Mobile 205

Mobile Group Websites Conservancy 205

Nonprofit Tech for Good

FEBRUARY 8, 2012

That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology).

Social Media 270

Social Media Social Media Tech 270

Nonprofit Tech for Good

SEPTEMBER 28, 2014

That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design. Prioritize mobile design. In addition, convert call-to-action links into call-to-action buttons for easy tapping on mobile devices.

Newsletter 271

Newsletter Practice Social Media Social Network 271

Nonprofit Tech for Good

NOVEMBER 13, 2013

The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter. The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. Fundraising Mobile Media Social Media'

Practice 268

Practice Communication United Kingdom New York City 268

Nonprofit Tech for Good

APRIL 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Owned by Facebook, Instagram is the largest mobile social network in the United States. Imagine being able to send your Instagram followers to mobile-optimized donate, text-to-give, or mobile wallet pages.

Practice 268

Practice United States Images Stats 268

Nonprofit Tech for Good

AUGUST 21, 2016

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofit new media managers often battle mobile and social media burnout. Mobile and social media stimulates mental chatter and can sometimes even affect a person’s ability to sleep.

Social Media 100

Social Media Mobile Management Media 100

Nonprofit Tech for Good

NOVEMBER 21, 2019

Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. So, what makes an effective storytelling campaign? It is not enough for your storytelling campaign to evoke feelings of sympathy. How do you overcome inertia?

Storytelling 264

Storytelling Homeless Generation New Zealand 264

Nonprofit Tech for Good

SEPTEMBER 23, 2013

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. Donors and supporters are increasing overwhelmed by text-heavy storytelling – especially on mobile devices.

Social Media 277

Social Media Practice NGO Stats 277

Nonprofit Tech for Good

SEPTEMBER 29, 2013

The design and branding is modern and mobile-optimized , visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Social network sharing functionality. - “Donate Now” and charity rating buttons in the email footer.

Contest 220

Contest Social Media Integration Media 220

Nonprofit Tech for Good

APRIL 14, 2013

Most e-newsletters today seem to be stuck in the design best practices of 2006 and take little account for the rapid rise of social media and the fact that the number one activity on smartphones today is reading email. Pitch to “Follow” on social networking sites in every issue. Bottom of e-Newsletter: 1.

Newsletter 240

Newsletter Learning Social Media Social Network 240

TechImpact

AUGUST 30, 2013

Social media: 56% of people donated to an organization because they read a story via social media. 59% of people donate after becoming a follower of a nonprofit’s social network. 53% of people who follow a nonprofit on social media show their support by volunteering. Email advocacy campaigns had a 3.5%

Stats 267

Stats Social Media Technology Media 267

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2016

You may be familiar Goodwill as a place to shop, but the nonprofit does much more including helping people find jobs. In honor of Labor Day, Goodwill launches the #LaborofLove Campaign this week. I interviewed Beth Perell, VP of Communications and Information Management to learn more about the campaign strategy and goals.

Campaign 62

Campaign United States Pledge Mentoring 62

Nonprofit Tech for Good

AUGUST 24, 2014

Embed the donation process inside your website and ensure that it is mobile compatible. To successfully fundraise online, nonprofits must invest in a premium, mobile-compatible online fundraising service, such as Network for Good , StayClassy , Givlet , or DonationPay , since responsive design doubles giving on mobile devices.

Online 279

Online Practice Fundraising United States 279

Nonprofit Tech for Good

MARCH 25, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving.

Generation 264

Generation Support Donor United States 264

Nonprofit Tech for Good

JANUARY 22, 2013

If you’re only making a couple of these mistakes or none at all, congrats - your social media campaigns are likely on the right path. Please be open to the idea that you may need social media training. Google has been slowly merging Google Search, YouTube, Gmail, Blogger, Wallet, Photos, Location, Mobile, Videos, etc.

Social Media 278

Social Media Training Train Media 278

Nonprofit Tech for Good

JULY 7, 2016

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Asking for a mailing address will significantly decrease your e-newsletter opt-in rate, but if your nonprofit has a mobile alert campaign, you should add an optional mobile alert opt-in field. Not all email lists are the same.

email 156

email Build Newsletter Mobile 156

Nonprofit Tech for Good

JULY 23, 2012

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses.

Group 214

Group Practice Mobile Nonprofit 214

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

The workshop topics included trends in digital media consumption, social media, engagement on mobile devices and a variety of community foundation projects funded by the Knight Community Information Challenge. Bell was on networked TV apologizing. 2: Mobile Usage. #3: 3: Social Networking.

Social Media 114

Social Media Digital Mobile Trend 114

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2010

Given the visible success of the Haiti text to give campaigns, SMS is bound to become one of the tools in the an organization's fundraising bag if it isn't already. Today I heard about Drew Olanoff's latest fundraising campaign, a text to give strategy on behalf of Boarding for Breast Cancer. Leverage social networks.

Cancer 94

Cancer Campaign Fundraising Haiti 94

M+R

JULY 6, 2023

It offers a solution for campaigns and orgs looking to post links and focus on rapid response and breaking news. We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. (As You can stay private.

Twitter 103

Twitter Org Meme Alternative 103

Nonprofit Tech for Good

DECEMBER 17, 2013

Launching online fundraising campaigns around cause awareness days is good strategy. Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube' 20: Martin Luther King, Jr. December: 1: World AIDS Day — #WorldAIDSDay. 3: International Day of People with Disabilities — #IDPWD.

Awareness 271

Awareness Causes Literacy NGO 271

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

Social Media 272

Social Media Management Media Social 272

Nonprofit Tech for Good

APRIL 24, 2013

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases. Social Media'

Press 278

Press Tips Social Social Network 278

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. Hint, hint.

Social Media 277

Social Media Media Hints Social 277

Nonprofit Tech for Good

SEPTEMBER 3, 2017

First-time access the mobile internet is exploding across Asia, Africa, Latin America, and the Middle East and in Europe, North America, and Australia, the mobile web has surpassed desktop. NGOs that do not prioritize mobile technology and become early adopters of mobile payments in the coming years will struggle to remain relevant.

Demographics 258

Demographics Trend Technology North America 258

Nonprofit Tech for Good

JANUARY 5, 2015

Cause awareness days can be very powerful for fundraising because social network communities are highly likely to promoting your nonprofit on cause awareness days. Experiment with at least one new social network. Also, now ten years into social networking, online communities are becoming more niche-oriented and mobile.

Goal 100

Goal Media Management Adobe 100