Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Join online fundraising communities and ask lots of questions and monitor for great ideas. Is the donor renewal rate low? your neighbors.

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Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. What’s your renewal rate? For direct mail, always think package, not letter. Go online and make a donation to your organization.

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Bloomerang

JULY 26, 2021

This online appeals post is part two in a six-part series. Mastering online appeals, user experience and messaging. Master online appeals, user experience and messaging. Is it easy to join your mailing list? You’re responsible for bringing in the money, and your donation landing page can make or break your campaign.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website.

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Nonprofits Source

MARCH 27, 2023

For nonprofits, building a strong online presence is a key part of effectively raising mission-critical funds and activating community support. Online marketing is not only cost-effective, but it expands your organization’s reach beyond traditional mailed invitations and posted flyers. Use golf tournament management software.

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Bloomerang

AUGUST 29, 2023

Online fundraising is increasingly essential for nonprofits, but these types of initiatives come with unique challenges. Average online fundraising revenue declined by 4% in 2022 after two years of monumental growth inspired by the global pandemic. What are online fundraising platforms? Report on fundraising data.

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Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.

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Connection Cafe

MARCH 26, 2021

However, this isn’t to say that your nonprofit should launch multiple distinct marketing campaigns. To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Properly configured, these integrations will ensure that all incoming donation and engagement data is properly associated with the right donors, campaigns, and/or marketing sources.

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Qgiv

NOVEMBER 2, 2023

By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts. When you’re able to automate parts of your fundraising campaigns, like an email drip or text series campaign, you can ask donors for support automatically.

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Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Goal Setting as a Foundational Fundraising Basic Any fundraising campaign should start with realistic goal setting. Here are some best practices to start your email campaign.

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Get Fully Funded

MAY 29, 2023

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. When you receive an online gift, you should send the donor a receipt via email. Subject lines with questions have higher open rates. By the way, how you thank the donor depends on the way they gave.

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Nonprofit Tech for Good

NOVEMBER 8, 2018

1) 54% of donors worldwide prefer to give online with a credit or debit card and 9% through PayPal. Increased access to online and mobile giving technology in Africa, Asia, and South America will likely grow these numbers significantly in coming years. 91% vote regularly, 72% sign online petitions, and 27% attend marches and protests.

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Top Nonprofits

MARCH 12, 2021

For example, many nonprofits responded to the pandemic by shifting programs online, hosting virtual fundraisers, and having socially-distanced events. In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. Appealing to younger donors. Revisiting corporate partnerships.

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NetWits

JUNE 23, 2011

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

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Neon CRM

NOVEMBER 17, 2023

Use Social Media to Create an Online Community The average internet user spends roughly 151 minutes (that’s over two and a half hours) online every day. Create a Hashtag Campaign: Hashtag campaigns are a great way to get members near and far involved in something that brings them closer. Looking for an easy win?

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Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course).

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Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Email Opens + User IPs. Email Opens + User IPs. Masked Emails. Image courtesy of Apple.

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Greater Giving

DECEMBER 15, 2022

As technology continues to evolve, your supporters are online more than ever. Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing!

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CauseVox

NOVEMBER 23, 2021

It’s the holiday season — people are in good spirits and wanting to give out of sheer generosity or to offset their annual taxes and the most savvy nonprofits stand to gain the most by capitalizing on online giving trends. The number of donors also increased that year by more than 11%, another sign of the power of online giving.

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The Modern Nonprofit

FEBRUARY 22, 2022

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! Instead, social media has been acting as a complement to email campaigns. Here’s a list of what to remember when building your email campaigns: 1. Make it convenient to opt-in to your mailing list.

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Achieve

APRIL 28, 2022

192 minutes per day online. . With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. Keep track of your online donors. . Sending email campaigns. Keep track of your online donors. .

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Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. 7 Online Fundraising Ideas (That Actually Work): 1. Custom Facebook Audiences.

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Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Build appreciation into your year-end fundraising campaign ahead of time to ensure donors are thanked in a timely manner—but only if it’s not a burden on you and your team. If they don’t answer, no worries.

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Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Online fundraising.

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Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. Direct mail is the most popular year-end giving marketing method.

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Nonprofit Tech for Good

JULY 25, 2019

And with an additional combo of social posts, online landing pages, offers and promotions, and maybe even a little PR, you should have all your bases covered. 4) Sell tickets online — in more than one variety. 7) Get supporters excited through campaign updates. more than campaigns without updates.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. Launch your campaign.

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TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”.

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Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). Square Best for: Nonprofits looking to manage point of sale and online transactions.

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