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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Develop shared language. Sometimes easier said than done!).

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Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections

Neon CRM

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. However, in a general fundraising campaign, that can be too inflexible.

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How to Export Universal Analytics Data

Whole Whale

If your team are the type that want to know the exact number of campaign conversions that ranged a random timeframe from years ago, you may want to consider one of the more advanced options. The next step is to store this in your company’s cloud storage (Microsoft 360 or Google Drive) in a structured manner.

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BIPOC Leadership Challenges: 26 Tips To Increase Accessibility Across The Nonprofit Sector

Bloomerang

This blog aims to examine these challenges and offer all nonprofits leaders methods to increase diversity and BIPOC participation in their organizations. Structural barriers to success The nonprofit sector is highly competitive, with organizations often competing for the same limited resources.

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What Behavioral Science Has to Do with Your Communications Strategy

Forum One

Creating communications that look pretty and appealing isn’t enough to engage audiences, and traditional communications methods and models no longer move the needle. And in terms of the language you are using in your communications, remember to speak to your audience and not at them. Where do we go from here?

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First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise during these campaigns, and what your revenue goals are. . Prior to each call, log in to review individuals’ data such as donation dates, amounts, and campaigns they contributed to. .

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10 Types of Planned Gifts Your Team Should Understand

Achieve

Try using this language on your Ways to Give page or planned giving microsite—here’s an example from the National Museum of Wildlife Art. Charitable remainder trusts work similarly to charitable annuities but are structured through trusts that donors establish specifically for giving to one or more charities.

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