Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

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Twitter Google Facebook Broadcast 95

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Are they paid, full-time, part-time?

Social Media 189

Social Media Foundation Examples Media 189

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

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ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

So, for these organizations, their content pyramid also includes integrating offline w/online channels. We were luck to have Donna Norton from Momsrising share a presentation about their approach to integrated social media campaigns and success stories using a planning technique called “Layer Cake Strategy.”

Social Media 97

Social Media Training Train Network 97

Bloomerang

MAY 26, 2022

That’s what this guide will cover — how to choose suggested donation amounts and leverage this feature effectively throughout your fundraising campaigns and marketing outreach. Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously.

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Donation Donor Gift Nonprofit 73

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Surfrider Foundation , profiled in the book, by gathering research about what motivates its audiences and through what channels and having a strategy session with staff to map out the different levels of engagement and metrics for conversion.

Social Media 108

Social Media Network Media Free 108

Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. But, take it offline, too. . Share that.

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Social Media Effective Program Media 272

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Firstly, know what you want to get out of your campaign or communications online.

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Tools Tech Map Case Study 100

DNL OmniMedia

FEBRUARY 16, 2022

Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. Analyze key metrics in your database. What was your least successful online campaign, and what differentiates it from your successful efforts? Speak with stakeholders.

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Digital Strategy Create Phase 98

CauseVox

JUNE 1, 2021

These days, you don’t have to be tech-savvy to have a professional-looking campaign but you want to be sure that it makes a lasting impression and is effective at getting people to take action. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal.

Websites 52

Websites Fundraising Site Create 52

Connection Cafe

MAY 10, 2016

Over the course of our 24-week voter engagement campaign, NSD hired 60 artists to create 60 “Vote Here/Vote Aqui” signs. In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. The artists came from more than 20 different Philadelphia neighborhoods.

Arts 20

Arts Public Philadelphia Artist 20

Connection Cafe

FEBRUARY 10, 2010

But eventually, they greatly extended their influence by building environmental programs to support advocacy efforts. By providing services, nonprofits learn what works on the ground, and can use that knowledge to frame more effective policy positions and associated advocacy campaigns.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Nonprofit Tech for Good

JULY 10, 2019

That’s why you need to confirm your ideal target audience for each online fundraising campaign. For example, if you want to run a fundraising campaign to appeal to young adults and you know that your Facebook followers are mostly aged between 35-55 then you might want to focus on other channels for your main messaging.

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Social Fundraising Social Media Channel 280

Saleforce Nonprofit

NOVEMBER 4, 2021

However, the tools that most respondents planned to use more frequently were social GIFs and memes, highly personal user-generated content, and influencer marketing for more authentic content. Like humans need water, marketing needs data to be effective in digital marketing and offline marketing. Metrics and KPIs Continue to Evolve.

Marketing 69

Marketing Report Trend Metrics 69

Amy Sample Ward

FEBRUARY 24, 2011

The tools in an analog world fulfilled a specific function but did not influence our planning or programs. We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Analog Tools. Analog Strategies.

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Slides Nptech Digital Case Study 213

Care2

MAY 15, 2009

In just 50 minutes Laura Quinn of Idealware , Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wikis to Google Earth and Twittter. There are quite a few tools for creating, sending and managing your enewsletters and email campaigns.

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Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Dosh Dosh, Social Media Marketing Campaign Objectives and Audience Defintion 2.

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Social Media Map Strategy Media 106