NonProfit PRO

FEBRUARY 10, 2022

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials and keen insights about the best timing of solicitations.

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Get Fully Funded

MAY 9, 2024

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

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Get Fully Funded

JULY 9, 2023

You’ve outgrown your space, and you’re ready for your first capital campaign! So, no matter if you need $20,000 or $200,000 or $2,000,000 (or something else), here’s the basic formula you should follow for your first capital campaign to raise money for a facility. Your capital campaign will also bring you: New donors.

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Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Bloomerang

NOVEMBER 16, 2023

This GivingTuesday , no matter what your campaign or theme, you can’t go wrong spotlighting the stories of your volunteers. She asked staff to give 15 minutes of their time to handwrite a card and prepared them with ready-made assets, stationery, stamps, and sample scripts. Meredith’s brilliant solution?

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sgEngage

JULY 28, 2023

A challenge gift is a donation that creates an incentive for others to give by offering a financial reward based on an established contingency. Challenge gifts are issued only once a contingency, or “challenge,” has been achieved.

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Candid

MAY 20, 2021

Will our donors be responsive to a campaign? At the Capital Campaign Toolkit , we’ve also thought deeply about these questions over the past year. We’ve walked nonprofits of all sizes through the process of determining whether a capital campaign makes sense for them at this particular time. In many cases, they do.

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Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. This is NOT the time to take your foot off the gas! A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind.

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Neon CRM

SEPTEMBER 7, 2023

For many organizations, year-end fundraising campaigns represent a significant portion of their annual revenue. Spending some time planning your year-end fundraising activities will help you connect with donors, inspire them to support your work, and start building donor relationships that will carry over into the next year and beyond.

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Nonprofit Tech for Good

JULY 17, 2022

In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy. There’s no need for repeat solicitation with recurring gifts.

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CauseVox

JULY 14, 2022

What Is a Capital Campaign? If you’ve spent any time in the fundraising world, you’ve probably heard the phrase “capital campaign” before. This guide will introduce you to the concept and walk you through the process of planning and executing your own capital campaign. Benefits of Capital Campaigns.

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Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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sgEngage

AUGUST 8, 2022

Or how about your capital campaign? Dataro has written a clear and effective post on calculating ROI for fundraising campaigns. And, with that sort of analysis, you’ll be able to tinker with your model and see what works over time. Capital Campaigns and ROI. How do you determine your capital campaign’s ROI?

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Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. The same is true for matching gift emails⁠. Let’s get started!

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Neon CRM

OCTOBER 23, 2023

One-off fundraisers have their time and place, but if you want to truly make an impact, it’s time to start thinking about major gifts. Some of the most meaningful gifts to your organization likely come from the same small percentage of donors. If you haven’t refreshed your major gift program, now’s the time to start.

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Bloomerang

AUGUST 24, 2022

You just landed a ten million dollar mega gift for your organization. For those of us who have accomplished this, exhilaration hardly describes all the emotion that comes with raising a multimillion dollar gift from one donor. That may seem obvious, however, there has been some conversations as to whether mega gifts are a good thing.

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Neon CRM

JANUARY 23, 2024

What Are Major Gifts? Major gifts are generally the largest donations a nonprofit receives. The exact dollar amount that’s considered a major gift varies from organization to organization. The average nonprofit considers a gift of $5,000 or more a “major gift,” but that’s not a hard and fast rule. major gifts.

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Candid

MARCH 2, 2022

Capital campaigns are big undertakings, for both you and your donors. They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. It’s natural to fear donor fatigue during a capital campaign.

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Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. . Give these people plenty of time to prepare for their roles and think about how they can best serve your cause. Build Excitement.

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Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. . Give these people plenty of time to prepare for their roles and think about how they can best serve your cause. Build Excitement.

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Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today. of respondents stating they planned to use email marketing in 2023.

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CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

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Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

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Bloomerang

NOVEMBER 11, 2022

Today’s question come from a nonprofit employee who want advice on how to budget and pay for capital campaign fundraising expenses: . Dear Charity Clairity, We just launched the very beginning phase of a capital campaign to create ADA handicap access in our Studio Annex where art classes are held. We hired a Campaign Consultant.

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CauseVox

MARCH 9, 2021

These are the folks who give you a predictable stream of income month after month, and who support your organization over time. They tend to give 2x more over their lifetimes than those who repeatedly give one-time gifts. That means your recurring donors deserve more of your time. Yes, we all love our recurring donors.

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Bloomerang

JULY 1, 2021

Legacy gifts are an area of revenue in the nonprofit sector that few can afford to overlook. A recent report by CNBC found the pandemic caused a large increase in Americans taking the time to write their will and testimony. . How have you seen nonprofits getting their gifts and wills program wrong?

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sgEngage

JANUARY 17, 2023

In fact, setting your sights on major gifts this year may be more important than ever. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. raise $100,000 via major gifts; volume-based—e.g., Step 2: Identify specific, realistic goals.

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Neon CRM

SEPTEMBER 12, 2023

Lucky for you, employee matching gifts and nonprofit fundraising events are two of the most significant tactics for charitable organizations today. Meanwhile, Double the Donation reports that an estimated $2-3 billion is contributed by businesses through matching gift programs each year. Let’s begin!

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EveryAction

AUGUST 3, 2023

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Consider hosting a capital campaign. Many major giving campaigns involve predetermined giving levels⁠ tied to unique and exclusive benefits that encourage participation.

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Allegiance Group

MAY 1, 2024

It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Want to know how a year-end campaign will fare?

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Candid

JANUARY 10, 2023

Capital campaigns require input from many stakeholders, both internal and external. Like it or not, if you’re planning or conducting a campaign soon , meetings will likely become a big part of your life for the foreseeable future. The nature of capital campaign committee structures.

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Nonprofit Tech for Good

JUNE 22, 2021

As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A successful nonprofit dedicates time early on to master the details. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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CauseVox

NOVEMBER 30, 2022

The end of the year is fast approaching and with it, your year-end fundraising campaign. Studies have shown that the last few weeks of the year are a time of heightened generosity and philanthropy. In this 30-minute live webinar, you’ll learn: Best practices to make your year-end campaign meet & exceed your goals.

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Greater Giving

NOVEMBER 10, 2022

In capital campaigns, board giving matters. We’ve seen that contributions from board members often account for 20% or more of a campaign’s total donations. However, asking a board member for a personally meaningful gift can be awkward. Asking board members to give a gift that is personally significant to them.

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sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. To improve your planning process and get the best results, use these tips: Align your campaign message with the holiday.

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