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How to Engage a Gift Prospect

NonProfit PRO

As a nonprofit professional, you learn the importance of generating time, talent and treasure for the institution you represent. Here are some tips to cultivate and connect with engaged gift prospects.

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What Should Organizations Do With a Large Unsolicited — and Unrestricted — One-Time Gift?

NonProfit PRO

While Scott’s efforts — and those of like-minded donors — are a welcome development, recipient organizations are left wondering what to do with these transformational gifts. In just three years, MacKenzie Scott has given more than $12 billion in unrestricted funding to hundreds of nonprofit organizations.

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professionals

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How National Geographic Society Increased Major Gifts Despite Sector-Wide Struggles

NonProfit PRO

From 2020 to 2022, National Geographic Society nearly doubled its average gift amount to $324 and made significant strides in the number of major gifts received — at a time when major gifts are declining sector-wide. Here’s a look at the organization’s path to success.

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How to Get Your Ask for a Second Gift Right

NonProfit PRO

The value of your donors goes up when they donate a second time. Here is some insight on when and how to make your ask for a second gift.

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The complete year-end guide to maximizing matching gifts

EveryAction

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Maximize corporate philanthropy funding.

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What to Do When Your Agency Doesn’t Want to Ask for Monthly Gifts

NonProfit PRO

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals?

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4 Common Recurring Gift Bloopers

NonProfit PRO

It’s that time of year again. The holidays are near and the year-end giving crunch is on. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months.

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