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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. 1) Traffic.

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . In this post, I’ll walk you through why that’s important and what metrics you should measure. . Why you should evaluate your end-of-year fundraising campaign . Goals and metrics . Key Messages .

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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9 Emails Every Nonprofit Needs To Send

Pamela Grow

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. newsletter sign-up, resource download, donation). Natural search, email, etc.). Email metrics.

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

But your staff members can’t always afford to spend time writing emails to donors on top of their other responsibilities. That’s where email automation comes in. By automating your basic email needs, you can engage donors more efficiently. What is Email Automation? Then, sit back and let your automatic emails do the work.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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