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Nine Steps to Cause Marketing Success

The Sponsorship Collective

In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised.

Causes 98
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6 smart fundraising strategies to drive major giving success

EveryAction

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects. Consider hosting a capital campaign.

Strategy 177
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10 Simple Strategies for a Successful Year-End Giving Campaign

Get Fully Funded

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

Campaign 130
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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise 59
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199
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Major Gifts: 16 Strategies to Raise More

Neon CRM

That means that, for step one of a major gift fundraising campaign, you’ll want to start with your existing base of donors. The Strategies We’ll Cover: Clean Your Donor Database Perform Prospect Research Look to Your Donor Database Check Planned Giving Donors Clean Your Donor Database What Is This Strategy?

Gift 52
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. In this post, we’ll explore three cost-effective strategies to boost your online visibility. Offer to partner with them on projects or campaigns related to your cause.