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Nine Steps to Cause Marketing Success

The Sponsorship Collective

In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. I also talked about how those strategies played out, leading to a significant difference in money raised.

Causes 85
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2024 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

Awareness 235
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6 smart fundraising strategies to drive major giving success

EveryAction

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects. Consider hosting a capital campaign.

Strategy 177
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Using Segmentation To Boost Engagement In Email Campaigns

Bloomerang

You’re probably used to your familiar circle of donors who consistently support your cause, and you often reach out to them personally. In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns.

email 87
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades. Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue.

Advocacy 199
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Fundraising Strategies for an Election Year

Allegiance Group

Instead, as you plan out your fundraising campaigns for the weeks and months ahead, now is the perfect time to get back to the basics. Political campaigns might raise $20 billion at most, whereas nonprofits raise closer to $500 billion at least. So, you don’t have to worry about political causes overshadowing your requests for giving.

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10 Simple Strategies for a Successful Year-End Giving Campaign

Get Fully Funded

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

Campaign 130