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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Instructions, such as a style guide and taxonomies, are part of this process.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

In a year when suddenly everyone had to work from home, businesses and organizations required an up-to-date website to stay relevant. Notice the similarities of the layouts: they have a headline, a description, an impactful statistic, and a link. In practice: 1) Civil Voices. 2) Assembly | Malala Fund.

Technique 325
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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play out. There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. For nonprofits in the U.S.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Get Creative With Your Copy, Especially in Your Headlines and CTAs. Harness the Power of Storytelling. So I’ll wrap it up by talking about copy.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects. It exemplified the gap between advertising awards versus tangible business results. Donors want to feel they are fueling breakthroughs.

Lesson 59
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5 Ways to Thrive in the Trust Crisis

Connection Cafe

For the last 18 years, Edelman, the big PR firm, has done a world-wide survey of how much people trust government, media, nonprofits and business. In 2017, the headline from their Trust Barometer was “Trust has Imploded!” The voice of your organization is less powerful than ever. Stop being clever, amplify the authentic .

Voice 24
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Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic

Connection Cafe

Leaders, find your voice . For more information, refer to the Centers for Disease Control’s Interim Guidance for Businesses and Employers to Plan and Respond to Coronavirus Disease 2019 (COVID-19). . As an arts and cultural organization, you are among the most trusted sources of information in today’s world.

Arts 32