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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Instructions, such as a style guide and taxonomies, are part of this process.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play out. There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. For nonprofits in the U.S.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image.

Charity 128
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects. Focus on optimizing donation channels for mobile. It exemplified the gap between advertising awards versus tangible business results.

Lesson 59
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44 Ways to Build Trust and Gain Donors Online

Tech Soup

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Subscribe to your channel. But what about all the other ways visitors can engage with your nonprofit online? Like your page.

Build 36
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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. I had some privacy concerns and also it felt like it would require feeding another channel – why bother when I already had a brand page. I’ve changed my mind. So, do businesses then need to turn to ads/sponsored stories?

Facebook 112
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Bringing Women a Global Voice: Jensine Larsen, World Pulse

Have Fun - Do Good

"I would wake up in the middle of the night and still hear their voices. I just had to take that chance." - Jensine Larsen Jensine Larsen is the Founder and CEO of World Pulse , a global media and communication network devoted to bringing women a global voice. We unite those voices to accelerate change.

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