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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

In a year when suddenly everyone had to work from home, businesses and organizations required an up-to-date website to stay relevant. Anyone else edit the content until it’s just the right number of characters so it looks just so with the background image? It’s tempting to try and keep your website pixel-perfect to the original design.

Technique 325
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Here are a few images from the charity: water website that show how they employ social proof.

Charity 128
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects. It exemplified the gap between advertising awards versus tangible business results. Those insights should drive messaging and campaigns.

Lesson 59
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Let’s Play with Soap!

Achieve

Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. Back when Palmolive was in the business of personal care products, they also made face soap. Sounds awesome. Gotta love the 50s. . summerglamor-collage.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. So, do businesses then need to turn to ads/sponsored stories? They have to be comfortable having a personal, authentic voice and using the technology. Last week, I had used a cover image from Surfrider because I truly love the ocean.

Facebook 112
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44 Ways to Build Trust and Gain Donors Online

Tech Soup

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Pin something you pinned or an image from your site. Image : Startup Stock Photos / CC0 Public Domain. Watch a video.

Build 36
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[VIDEO] Using WhatsApp to Increase Engagement with Multicultural Communities

Bloomerang

And the last thing which is super important as how can I include the voices? And WhatsApp is a great way for this because people can send you a voice note, people can send you a picture immediately and then you can have this dialogue with people. They can send you a voice note. So you can set up this WhatsApp for business.