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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Be an open-minded reader. Break out of the association bubble. Study across industries.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play out. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Harness the Power of Storytelling.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Donors want to feel they are fueling breakthroughs.

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Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic

Connection Cafe

Leaders, find your voice . For more information, refer to the Centers for Disease Control’s Interim Guidance for Businesses and Employers to Plan and Respond to Coronavirus Disease 2019 (COVID-19). . As an arts and cultural organization, you are among the most trusted sources of information in today’s world.

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44 Ways to Build Trust and Gain Donors Online

Tech Soup

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Lately, it seems like everyone including your grandma, Bill Gates, and the Dalai Lama are talking about increasing online donations.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. I had some privacy concerns and also it felt like it would require feeding another channel – why bother when I already had a brand page. I’ve changed my mind. So, do businesses then need to turn to ads/sponsored stories?

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