Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

Social Media 278

Social Media Avatar Media Ratio 278

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. Don’t. Just block and forget.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

Social Media 270

Social Media Social Media Tech 270

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Social Media Management Media Social 272

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Integrating your nonprofit’s Web 1.0

Social Media 248

Social Media Integration Websites Widget 248

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

ROI 103

ROI Social Media Media Social 103

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’ve been using social media to actively promote my new science fiction books.

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Social Media Media Social Hype 211

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 222

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

Newsletter 254

Newsletter Social Media Build Media 254

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

JANUARY 12, 2010

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

ROI 217

ROI Facebook Story Stats 217

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

DECEMBER 13, 2010

Blog: blog.nature.org. Twitter: twitter.com/nature_org. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc.

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. Blog: pancan.org/blog. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? Summary of ROI.

Cancer 223

Cancer Los Angeles Social Media Action 223

Nonprofit Tech for Good

DECEMBER 28, 2010

Title: Director of Emerging Media. Blog: hsus.typepad.com. Twitter: @ HumaneSociety , @ cariegrls. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. Who maintains your social media campaigns?

United States 243

United States Social Media Interview Examples 243

Nonprofit Tech for Good

FEBRUARY 1, 2011

Blog: www.wildlifepromise.org. Twitter: twitter.com/nwf. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Twitter was the most useful for connecting with individuals. Who maintains your social media campaigns?

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

NOVEMBER 29, 2010

Blog: BigCatRescue.org?/Blog. Twitter: twitter.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Please summarize your ROI. com/savethecats.

Social Media 261

Social Media Interview Examples Media 261

Nonprofit Tech for Good

DECEMBER 5, 2010

Twitter: twitter.com/womenforwomen. Blog: wfwnotesfromthefield.wordpress.com. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing?

Social Media 215

Social Media International Interview Examples 215

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. Blog: taprootfoundation.org/blog. Twitter: twitter.com/taprootfound. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

Social Media 250

Social Media Media Social Stats 250

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

Social Media 247

Social Media Media Management Social 247

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Post a wide variety of blog content and have some fun with it. received 13,000 visitors.

Content 260

Content Ideas Nonprofit Interview 260

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 100

Social Media Communication Media Online 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Sprout Social. By Sacha Evans.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

tags: blogging nptech ).   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. . 

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2013

Note from Beth: Two years ago on this blog, Porter Gale published a guest post asking “ Can Social Media Save Lives? ” and described how Amit Gupta was leveraging his network and social media to find a bone marrow match. Social Media is Saving Lives. How’s That for ROI?

Social Media 126

Social Media Life Media San Francisco 126

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. They have heavily promoted Facebook on their websites and blogs, at events and conferences. Facebook would do well to follow the lead of Twitter, MySpace and YouTube. 3) Facebook ROI is limited and often over-rated. on Facebook.

ROI 248

ROI Integration Question Facebook 248

TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. Luckily for you, Tech Impact is here to clear up any misconceptions you might have about social media marketing, and help your nonprofit better harness the power of content and social media marketing. Email marketing ROI is around 4,300%.

Stats 226

Stats Content Marketing Change 226

Nonprofit Tech for Good

NOVEMBER 13, 2013

Your NGO’s mobile and social media campaigns will produce lackluster results at best unless you understand first how mobile and social media has significantly altered website design and email marketing best practices. Learn the importance of blogging. Learn best practices for online fundraising on social networks.

Practice 268

Practice Communication United Kingdom New York City 268

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. That's the secret sauce. It's an either/or.

ROI 78

ROI Social Media Metrics Conference 78

Nonprofit Tech for Good

JULY 20, 2010

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 But within a few months it was clear that blogging was the missing piece in my online communications strategy. But within a few months it was clear that blogging was the missing piece in my online communications strategy.

Content 237

Content Ideas Organization New York 237

Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Beth Kanter - Beth's Blog. You can follow the session on Twitter at: [link]. PRESENTERS.

ROI 100

ROI United States Cancer Stream 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. Here's the social media policy I created for Beth's Blog. The process around policy - that is the discussion, buy-in, and education - is so critical for effective use of social media.

Policy 100

Policy Social Media Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0 Effective Social Media.

Social Media 115

Social Media Media Social San Jose 115