Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

Content 263

Content Ideas Nonprofit Interview 263

Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Beth Kanter - Beth's Blog. You can follow the session on Twitter at: [link]. PRESENTERS. Holly Ross - NTEN.

ROI 100

ROI United States Cancer Stream 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

JULY 20, 2010

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 But within a few months it was clear that blogging was the missing piece in my online communications strategy. But within a few months it was clear that blogging was the missing piece in my online communications strategy.

Content 240

Content Ideas Organization New York 240

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 253

Social Media Metrics Track Myspace 253

Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.

Social Media 271

Social Media Skills Management Media 271

TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. 50% of the ROI of a pin can happens after 2.5 65% of Twitter users expect a response in under 2 hours.

Stats 226

Stats Content Marketing Change 226

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. Google, etc.

Social Media 279

Social Media Training Train Media 279

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

Newsletter 257

Newsletter Social Media Build Media 257

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Soon it was being retweeted all over Twitter , and for good reason. You can read Micah’s full blog post here.

Case Study 108

Case Study ROI Facebook Studies 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 112

Twitter Community Profit Organization 112

Nonprofit Tech for Good

NOVEMBER 13, 2013

The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. The webinar then closes with a discussion about how to track and report Return on Investment (ROI) for your online communications and fundraising campaign. Learn the importance of blogging.

Practice 270

Practice Communication United Kingdom New York City 270

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

Content 117

Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 249

Social Media Media Ning Social 249

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 279

Social Media Avatar Media Ratio 279

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers have to deal with weird, random mean people on Twitter. The Next Big Thing in social media has no tangible ROI.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 2) Embed Twitter and Facebook widgets into your homepage. Both Twitter and Facebook offer widgets that simply require you to copy and paste a small piece of code into to your website.

Social Media 251

Social Media Integration Websites Widget 251

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. I still got heckled by skeptics (and on Twitter no less!). This week's theme is social media ROI. Tags: ROI. Bridge Conference Slides View more presentations from kanter.

ROI 78

ROI Social Media Metrics Conference 78

Amy Sample Ward

JANUARY 18, 2010

Day and I’ve been watching the time zones wake up in the US and start Twittering about the various service projects and community building activities everyone is participating in. Earlier today I followed a link from Twitter to an archived guest post on Pamela’s Grantwriting Blog by Aerin Guy. Then or now.

Community 179

Community ROI Facebook Evaluation 179

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. The design and content of your nonprofit’s blog.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

NOVEMBER 21, 2010

Blog: pancan.org/blog. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Please summarize your ROI.

Cancer 225

Cancer Los Angeles Social Media Action 225

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. 10) Track the growth and ROI of your online communities.

Social Media 247

Social Media Management Media Social 247

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits. Do you agree?

ROI 74

ROI Social Media Media Measure 74

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. No kidding.

Linkedin 192

Linkedin Group Spam ROI 192

Nonprofit Tech for Good

AUGUST 29, 2010

published its first blog post. In fact, what I have discovered over the last year is that blogging was the missing piece in my social media strategy. 10 Most Popular Blog Posts :: Year One: Views. Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Twitter Apps for Nonprofits. Keep up the good work.

Celebrate 235

Celebrate Tech Social Media Nonprofit 235

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. The design and content of your nonprofit’s blog.

Social Media 150

Social Media Communication Media Online 150

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2008

Ben and I also follow each other on Twitter (he's @minorjive ) and that's where I heard him mention this presentation. It's about why a blog behind the firewall makes sense -- part ROI business case, part introductory training. I customized the blog to make it easier for people to start posts w/out going to the backend first.

ROI 50

ROI Wikispaces Comparison Blogger 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

Followers, Friends, and Fans: Expanding Your Online Community If you aren't on facebook, twitter, friendfeed, technorati, and delicious, should you be? tags: blogging nptech ).     I'm using my experience benchmarking my blog with key metrics.    Laura will focus on Twitter and measuring success. 

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

SEPTEMBER 11, 2012

So thanks for your great advice back then and the fantastic advice you still provide through your awesome blog. I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. And it’s true. 5,000 is the magic number.

Web 260

Web Social Social Media Myspace 260

Nonprofit Tech for Good

FEBRUARY 8, 2012

Subscribe to social media and mobile technology blogs. Define metrics of measurement and create a social media ROI spreadsheet. Create an e-mail signature that includes your website, blog, and social networking links. Add e-newsletter subscribe functionality to your blog. 2) Twitter. Create a Twitter Profile.

Social Media 272

Social Media Social Media Tech 272

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

I do an online pre-survey if possible and browse their social media outposts, ask questions about the audience to the host, etc. But one thing I’ve always wanted to try is a Twitter Chat before the session and use it as a focus group. Some of their challenges – working with affiliates or showing ROI.

Training 97

Training Train Survey Twitter 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Betsy Harman, on Beth's Blog. What about Twitter? Twitter's pretty useful for a lot of aspects. Measure THIS! So, how are people using Facebook?

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? No doubt, the listening also provides great content ideas for their blog.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

JANUARY 16, 2012

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. If you have a Twitter account, sign up with your Twitter username and password.

Profile 259

Profile Nonprofit Twitter Social Network 259

Nonprofit Tech for Good

DECEMBER 13, 2010

Blog: blog.nature.org. Twitter: twitter.com/nature_org. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Please summarize your ROI.

Social Media 210

Social Media Conservancy Interview Media 210

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Then in June 2008 I launched the @ NonprofitOrgs profile on Twitter. Five Lessons Learned.

Social Network 193

Social Network Community Network Myspace 193