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Retaining At-Risk Donors: 3 Tips for Proactive Engagement

OneCause

The post Retaining At-Risk Donors: 3 Tips for Proactive Engagement appeared first on OneCause.

Tips 85
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

Across the fundraising landscape, there is broad interest in reaching prospects and donors with more inclusive, equitable, and responsible messages. Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships.

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GoFundMe Asks Donors To Tip Them! What’s Up With That?

Bloomerang

It’s a colloquial way of referring to the practice of asking crowdsource or crowdfund donors to make optional contributions beyond their primary donation on platforms like GoFundMe. It’s the default amount they ask of donors to cover site fees. If the donor doesn’t want to tip 15%, it’s not obvious where to zero out the tip.

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5 Key Software Compliance Questions to Strengthen Your Approach

sgEngage

Future : You don’t need a blog post to tell you that lost trust and lost revenue both create big risks for your organization. Your stakeholders’ expectations around privacy, accessibility, and more are rapidly evolving. Keeping up with and ensuring adherence to these standards is far from a small task. What’s at Stake?

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

If you have an annual giving program (or ever hope to) you know the answer: Your donors respond to mail in a physical mailbox. Donors acquired through direct mail stick with you, resulting in better Long-Term Value (LTV). Through which vehicles do you acquire new donors? Online sources have not surpassed 15% of overall giving.

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Is the Higher Education Pipeline Shrinking or Just Taking a Nap?

sgEngage

do not feel their education was worth the cost, colleges and universities have to work harder and smarter to recruit, enroll, and retain students. With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates.