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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the product the hero – Focus ads on the virtues and benefits of the actual product. Make digital appeals personal and highlight donor benefits.

Lesson 59
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Book Review: Joan Garry’s Guide to Nonprofit Leadership

Beth's Blog: How Nonprofits Can Use Social Media

” I was honored to write a book blurb after reading an early draft, but my copy just arrived in the mail and wanted to share review on my blog as part of my preparation for doing an interview with her next week. Phase 2: What is the worst headline you could see about your organization in the front page of the NY Times?

Review 102
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Many nonprofits don’t put time and energy into SEO because they don’t understand the benefits. Making it easy for donors to find our website is crucial to fundraising. Here are six reasons why SEO is worth the time and effort.

St. Louis 255
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. The Google Ad Grants team reviews applications on a rolling basis, so there are no deadlines. Review Google’s Eligibility Requirements 2.

Grant 152
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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

A copy of our summer newsletter is attached for your review. In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. The photos need captioning.

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

Lesson 52
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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?