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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? In this article I hone in on two critical factors for fast tracking end-of-year fundraising strategies. This is where the angle of a fundraising drive is established.

Content 87
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Book Review: Joan Garry’s Guide to Nonprofit Leadership

Beth's Blog: How Nonprofits Can Use Social Media

” I was honored to write a book blurb after reading an early draft, but my copy just arrived in the mail and wanted to share review on my blog as part of my preparation for doing an interview with her next week. Phase 2: What is the worst headline you could see about your organization in the front page of the NY Times?

Review 102
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Making it easy for donors to find our website is crucial to fundraising. Use the “mullet” philosophy when writing website and blog headlines. If they search your name incorrectly or partially, you can still be easy to find.

St. Louis 254
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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.

Giving 119
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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

At this time of year, we assess our fundraising performance and make plans for next year. In fundraising, we talk a lot about donor lifetime value. The idea of donor lifetime value is a big one in fundraising. Reviewing your status and performance. You can’t help but notice the negative headlines this year.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

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