Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. I have not done this yet. Is this a meaningless set of data or useful?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Tech Soup

MAY 4, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. 69% of the organizations they looked at raised more online in 2009 than in 2008, while 31% raised less. This has been the finding of several studies over the past few years, and isn't surprising.

Stats 43

Stats Online Giving Convio 43

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. Profit/loss. Number of participants.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Nonprofit Tech for Good

SEPTEMBER 20, 2018

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. If you want to dig into all of the results, you can check out the full study (including 32 unique and data-driven test ideas) at: recurringgiving.com. This is a really scary stat to me.

Stats 249

Stats Giving Fundraising Gift 249

Connection Cafe

APRIL 24, 2014

A great place to start if you are reviewing your data at the conclusion of your event 2013 Peer-to-Peer Fundraising Study Blackbaud released this month which (like my little fitness device) will provide you with data to allow you to compare yourself with some of your event fundraising peers. Team Captains. Self-Donations and Average Gift.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

NonProfit Hub

MAY 12, 2014

Great news from a new study by M+R and the Nonprofit Technology Network (NTEN): Online giving is bigger than ever. millions total gifts and nearly $325 million were raised, making 2013 a huge year for nonprofits working to optimize their online presence. Download the full 2014 M+R Benchmarks Study. More than 5.5

Online 55

Online Giving NPO Paypal 55

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Industry benchmark reports identify how events similar to yours perform in the key performance categories. Start by using benchmark reports as a guide.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Care2

JANUARY 7, 2011

Nonprofits and associations have faced tough times as they struggled to raise money, recruit new members, and retain old ones. As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives.

Benchmark 67

Benchmark Associations Stats Offline 67

Connection Cafe

MAY 20, 2015

When archaeologists study an ancient civilization, they look for evidence and clues in the material remains that people leave behind to understand how they lived. For large regional and national programs, I usually start my study with representative events from each region. Compare your performance to industry benchmarks.

Benchmark 20

Benchmark eBook Registration Indiana 20

NTEN

SEPTEMBER 6, 2013

The list includes See3 Communications '' 2013 Benchmarks for Nonprofit Video , mGive ''s recent Text Giving Study , M+R Research Lab ''s eNonprofit Benchmarks Study , and the 2013 Visual Storytelling Best Practices Guide by Resource Media , all for free! There are even a few international reports.

Research 65

Research San Francisco Montana Homeless 65

Connection Cafe

NOVEMBER 2, 2017

The latest Peer-to-Peer Fundraising Study is now available. If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! Here’s just a small sampling of the goodness you’ll find in this year’s Study. Returning participants continue to raise significantly more than new participants.

Data 20

Data Studies Raise Stats 20

NTEN

SEPTEMBER 6, 2013

The list includes See3 Communications '' 2013 Benchmarks for Nonprofit Video , mGive ''s recent Text Giving Study , M+R Research Lab ''s eNonprofit Benchmarks Study , and the 2013 Visual Storytelling Best Practices Guide by Resource Media , all for free! There are even a few international reports.

Research 61

Research San Francisco Montana Homeless 61

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. In 2022, organizations participating in GivingTuesday raised over $3.1 Get the guide 2.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Connection Cafe

APRIL 26, 2018

Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise. James Wiley: We are seeing a lot of institutions use reports like these to benchmark for their institution.

Education 23

Education Trend Conversation Giving 23

Care2

JUNE 13, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Take a look at the stats below.

Facebook 50

Facebook Social Media Advocacy Online 50

Qgiv

JULY 12, 2021

Nearly three out of four young adults are willing to raise money on behalf of an organization that matters to them. 88% of dollars raised comes from 12% of an organization’s donors. For every 1,000 website visitors, a nonprofit raises $612. 60% of millennials donate an average of $481 to nonprofits each year.

Statistics 116

Statistics Raise Fundraising Social Media 116

Connection Cafe

APRIL 9, 2013

They also raise awareness for the cause and the profile of the organization but, at the end of the day we host these events to raise money. Along with making it clear this is a fundraiser, let’s make sure we’re asking people to raise money. That’s why I turn to data. Do your participants think your event is a fundraiser?

Lesson 30

Lesson Fundraising Survey Stats 30

Care2

AUGUST 16, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) What do you do? Guess a girl can dream.

Social Media 28

Social Media Advocacy ROI Online 28

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Avatar Social Media 363

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: ROI or cost of funds raised.

Social Media 34

Social Media Trend Advocacy Online 34

Nonprofit Tech for Good

JUNE 14, 2015

Examples of numbered lists include, “Five Reasons Why Conserving Wildlife is Important,” “Ten Simple Ways to Serve Your Local Community,” “Nine Powerful Stats about Domestic Violence in America,” and “Six Reasons Why You Should Read to Your Children.” Summarize Research Reports and Studies.

Content 100

Content Ideas Summary Stats 100

Care2

APRIL 21, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Ads liked to the site had a.6%

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Ads liked to the site had a.6%

Avatar 37

Avatar Life Campaign Social Media 37

Bloomerang

NOVEMBER 13, 2021

there’s different types, there’s proven means it’s worked for another group in the past, evidence-based, it needs to meet those criteria, that means study. So you raised $20,000. I see Robin just raised a hand. If you would like to pose a specific question, Sandy, just raised a hand as well.

Report 83

Report Measure Process Impact 83

Connection Cafe

DECEMBER 22, 2013

In her post on Convince & Convert, Jessica Gioglio shows 2 Amazing Movember Case Studies That Will Make You Grow it Back. Curious about what other findings are reported in the study? It’s preached that in order to successfully raise funds you must truly know your supporters- your people. And I want more. Infographics.

Story 54

Story Nonprofit Social Media Content 54

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Comment below!

Social Media 76

Social Media Online Communication Media 76