Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

How can we set an accurate, measurable goal for a Giving Day if it is our first one? See this for Giving Day metrics to track your goals.). Here is a Sample Six-Month Planning Timeline to help you get started. If this is your first Giving Day, keep it simple and pick the right metric. (See How much staff time is involved?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics.

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Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates.

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Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Download Reports.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Amy Sample Ward lays out a 5 things to think about before you get into the execution of a social media strategy for the first time. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Good for you! Great work.

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NTEN

AUGUST 10, 2011

When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see! The average churn rate in 2010 for nonprofits in our research sample was 14%.

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Amy Sample Ward

APRIL 27, 2009

what things need to be measured. industry benchmarks. Think about which things you really need to track and measure those, not everything you could possibly track. and pop.url for tracking retweets (Check out Laura Lee Dooley’s URL shortener report!). obama reach vs local reach. success stories.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

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TechImpact

NOVEMBER 6, 2014

Nonprofit marketers who have a documented content marketing strategy allocate more of their marketing budget to content marketing (33% on average) when compared with the total sample (23% on average). The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Benchmark Content Marketing Report 119

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" WomenWhoTech: Tools Galore View more presentations from Amy Sample ward. Laura: What are your goals?

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Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. ” Measuring success While there may be some national benchmarks for some of these numbers, the smartest thing you can do is measure against yourself.

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CauseVox

OCTOBER 11, 2021

When setting your own goal, use the SMART principles approach, making sure it’s Specific, Measurable, Attainable, Relevant, and Timely. Provide them with graphics, sample posts, press releases, email templates and more. And make sure you track results on both ends.). Aligning Year-End Giving With #GivingTuesday. Be specific.

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Guide Giving Campaign Social Media 73

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB. Which is better for nonprofits

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Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB. Which is better for nonprofits

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. Real Time Tracking, Real Time Network Weaving. Measure the Whole Funnel.

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Connection Cafe

DECEMBER 22, 2013

And like a personal guide, they keep us on track when it’s inevitable that we’ll get lost in the day to day, hustle and bustle, and demands of our jobs. Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic.

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