Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Capital campaigns are laser focused on the top-level gifts. In most campaigns, the top ten gifts account for half or more of the campaign goal.

ROI 70

ROI Campaign Gift Metrics 70

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Nonprofits should promote the message that making a recurring gift is easy and it creates a lasting impact.

Donation 52

Donation Blackbaud Retention Gift 52

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. However, it’s also true that over 60% of the best prospects for individual, major gifts aren’t even on a nonprofit’s radar. The ideal moves management path for a major gift prospect to follow.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Also, review your fundraising metrics and data from previous campaigns. Matching gift database.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Classy

JULY 28, 2021

Classy allows you to provide four recommended gift size options on your campaign pages, as well as the option to include a prefilled donation amount. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors. Track Top Donor Acquisition Days.

Experiment 93

Experiment Donation Ideas Create 93

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. For example, one organization may want to focus on average gift size, as they’re trying to increase their revenue.

Goal 62

Goal Metrics Measure Donor 62

NonProfit Hub

JUNE 8, 2016

We also had him share insights on the metrics you should measure. a 60-70 percent chance of obtaining additional gifts from an existing donor. – a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. – but less than a 2 percent chance of obtaining a gift from a prospective donor (actuation).

Track 28

Track Donor Retention Metrics 28

Nonprofits Source

OCTOBER 4, 2023

These solutions power workplace giving programs by helping to match contributions to nonprofits, track volunteer hours, and manage other company-wide philanthropic efforts. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

Software 52

Software Business Guide Companies 52

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Givinga

FEBRUARY 26, 2019

Donation Tracking and Impact Reporting. Otherwise, your positive impact can’t be tracked back to profits or business improvement. How Donation Tracking and Impact Reporting Affect Profits. A custom platform will almost always include tracking and reporting tools like the ones described above.

Profit 45

Profit Software Benchmark Student 45

Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! The device syncs with my apps that help me track my miles and meals while the FitBit itself tracks my activity level, steps, and my sleeping patterns. So why not think of your event metrics as your own personal P2P FitBit?

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

DNL OmniMedia

DECEMBER 13, 2021

This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. You can also track team members’ efforts to ensure everyone is on track to meet their fundraising or stewardship goals for the time period. Internal operations management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" However, in the fourth quarter nonprofits experienced a dip in average gift sizes.

Convio 31

Convio Benchmark Studies Social Media 31

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Average gift size across organizations was $71 in 2008. Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Many peer-to-peer fundraising solutions offer a way for the development team to track the usage of online tools by their participants.

Online 38

Online Fundraising Metrics Benchmark 38

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Record key online engagement on a spreadsheet so you can track what compels your community to engage with you online.

Online 71

Online Tips Calendar Test 71

Connection Cafe

APRIL 26, 2018

Many institutions focus their social media outreach to communicate how gifts impact people at the institution. James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise. Finally, well thought out stewardship remains vital.

Education 23

Education Trend Conversation Giving 23

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Gather information and resources – Benchmarks and tips are a great start. Can I track this in an experiment?

Technique 44

Technique Analytics Google Test 44

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 97

Ideas Guide Online Fundraising 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Show the sign up procedure and how easy it is insert the secret code to get started tracking your Web site's statistics.

Screencast 50

Screencast Analytics Measure Web 50

NonProfit Hub

MARCH 10, 2015

Instead, focus on the metrics that affect revenue. For online fundraising, there are only three: traffic, conversion rate and average gift. Grow traffic by 25% while keeping your conversion rate and average gift steady and watch revenue grow. Some other organization only asks for recurring gifts? Test that too.

Share 28

Share Tips Fundraising Test 28

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 79

Ideas Online Fundraising Tips 79

Connection Cafe

OCTOBER 25, 2016

If you’re not tracking people’s interactions and behaviors on your website, then your relationship is incomplete. 10:30 AM – Metrics Madness: Best of the LO Benchmark Report & P2P Study Every year for forever (ok, it’s been 10), Blackbaud has been publishing the biggest benchmark report on online fundraising and marketing.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Social Media Metrics: Distributed Influence.

ROI 50

ROI Widget Metrics Cambodia 50

M+R

FEBRUARY 10, 2022

First off, the change in the number of gifts, year over year. From 2020 to 2021, among this group of nonprofits, the number of gifts declined by nearly 10%. However, that decline was almost entirely offset by significant gains in average gift size for most nonprofits. Email revenue increased by an average of 7% from 2020.

Fundraising 105

Fundraising Gift Analysis Channel 105

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. Is it best to create a monetary goal or one based on impact metrics? And make sure you track results on both ends.).

Guide 73

Guide Giving Campaign Social Media 73

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. But while this helps to focus efforts, it is essentially reactive, and does little to develop new gifts. Think in segments. Is it being used? Why or why not?

Marketing 55

Marketing Tips Online Analysis 55

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Well examine what can and cant be quantified as well as various metrics and analytics tools.

Social Media 28

Social Media Conference Advocacy Online 28

Neon CRM

MAY 31, 2023

You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. It begins with identifying and engaging potential donors, but it really kicks into gear after the donor has made their first gift.

Donor 52

Donor Management Guide Retention 52