Remove Benchmark Remove Charity Remove Mail Remove Technology
article thumbnail

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

11% via direct mail/post. The number of new donors giving to charity declined by 7.3% billion USD to charity. 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ).

Stats 279
article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 333
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363
article thumbnail

Text donor love to boost your end-of-year giving

EveryAction

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Imagine getting a thoughtful text message around Thanksgiving from one of your favorite charities.

Donor 216
article thumbnail

The Nonprofit Administration Dilemma: How Much Should You Spend on Fundraising?

Get Fully Funded

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). What About Ratings on Sites Like Charity Navigator?

article thumbnail

11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

As mentioned earlier, both Network for Good and JustGive.org use GuideStar to empower their giving portals as well as the online donation processing technology of their partners, such as Facebook Causes, Crowdrise, and Jumo. Monitor Your Charity Ratings and Reviews. The process can be a little tedious, but it’s necessary.

Donation 223
article thumbnail

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 341