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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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What Apple’s privacy changes mean for email open rates

M+R

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. When a user downloads that image, we know they’ve opened the email. . Free Download: Taking Great Selfie Videos and Photos. What’s happening?

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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Eventually, just under half of all online-acquired donors convert entirely to offline, primarily direct mail giving.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Donor Movement Across Channels. However, they also take more work to retain. But that simply isn’t true.

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Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . Make use of every channel you’ve got available. Non-December Surges.

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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. What next steps can you take to communicate more effectively by email, postal mail, and online?

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