Benchmark Campaign Channel ROI 
EveryAction
AUGUST 3, 2023
Consider hosting a capital campaign. These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly—which increases the ROI (return on investment) of your major giving efforts. Consider hosting a capital campaign.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.
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Pamela Grow
JUNE 28, 2023
Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44.
Saleforce Nonprofit
AUGUST 12, 2021
Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.
Qgiv
SEPTEMBER 2, 2022
Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark.
Nonprofit Tech for Good
JUNE 23, 2020
According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. 2020 Social Media Size Guide ).
Bloomerang
NOVEMBER 16, 2023
According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns.
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