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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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3 Reasons Why Nonprofits Should Embrace Stock Gifting (and How to Do It)

Nonprofit Tech for Good

And while stock gifting has been limited either by lack of awareness among potential donors or a painstaking process, the prize for nonprofits is enormous. “If As a result, pre-tax stock gifts are generally much larger than after-tax cash gifts. Non-profits don’t have to be experts in stock gifting,” Latham said. “We

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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

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How to Partner with Businesses for Your Awareness Campaign

sgEngage

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. The key is to think through how your corporate partner can amplify your awareness campaign while your nonprofit helps them achieve their goals, too.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. A gift can work to your advantage, but it can also work against you. You make the donation, you get a small token gift.

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[ASK AN EXPERT] What Are Best Practices To Acquire More Corporate Matching Gifts?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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