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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. The end of the year is a critical time for nonprofit fundraising.

Practice 235
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

This online appeals post is part two in a six-part series. In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online appeals, user experience and messaging. Master online appeals, user experience and messaging.

Strategy 142
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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

Action 130
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Focus on selling – Judge ads by sales results, not awards. Sending a recurring newsletter or print mailing to engage supporters.

Lesson 59
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Nonprofit Giving Trends and Future Fundraising Strategy

Bloomerang

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Who laid off their fundraising and marketing staff, and cut back on donor communications. If you rely on contributed income, fundraising and marketing are essential.

Trend 137
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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online user experience and messaging. This year, commit to customizing and offering options (email, direct mail, text, etc.). Read part one and part two. .

Content 130
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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron LaMonica-Weier , Sr. There’s nothing better than that.”

Feeds 88