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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups.

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Identifying Your Ideal Prospective Donor

Kindful

It’s almost new donor acquisition season, and now is the perfect time to review the ideal prospective donor you’re trying to attract for your organization. . As you probably know by now, looking for new donors can sometimes feel like looking for a needle in a haystack. Understanding your ideal prospective donor.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Also, people can’t direct message you on Twitter if you don’t follow them.

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Nonprofits in The Metaverse: Pros + Cons

Media Cause

Ability to tap into a new donor market. With a new wave of people investing in crypto comes a new segment of donors looking to donate those assets either for altruistic purposes, capital gains, tax benefits, or both. This donor pool could provide an incredible influx of resources to nearly any nonprofit organization. .

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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