Here’s How to Raise More Money with Your Next Fundraising Letter
The Fundraising Authority
NOVEMBER 20, 2020
The three things are: #1 – Letters that Focus on the Donor Raise More. Donor communications guru Tom Ahern has a great rule of thumb for fundraising letters. Donors don’t respond to letters that talk primarily about the organization. Talk about the donor and you’ll raise more money. #2 He’s right. I’ll bet you do!
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