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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. The three things are: #1 – Letters that Focus on the Donor Raise More. Donors don’t respond to letters that talk primarily about the organization.

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Gen Z Donors Giving In Their Own Way, New Data Shows

The NonProfit Times

“Gen Zers are eager to engage as volunteers and as promoters of your organization and cause,” the authors wrote. “By This might account for why less than one-third of Gen Z donors, or about 19% of Gen Z respondents overall, reported giving money directly to an organization.

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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). The donor can handle one lick!

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Are You Stewarding Your Donors?

The Fundraising Authority

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. Before going on, let’s answer the question, “What does it mean to ‘steward’ a donor?” What is Stewarding?

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. or to emergency year-end campaigns that tell donors you need to raise X number of dollars just to keep the doors open next year.

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Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Two Qualities Donors Need To See Before They Invest Big

The Fundraising Authority

How are we going to shift our direct mail strategy to find more mid-level donors? Your donors (and prospective donors) will care about that mission. The best way to stay a viable, growing organization is to have donors who deeply care about and are committed to your non-profit. Tactics are important. Guess what?

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