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Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

Also, every story told through the digital ecosystem, irrespective of audience, should include the following four elements: In telling its story, an organization should: Express what makes it unique and worthy of attention / support. Enable the audience to identify with it. Transparency.

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Five Social Media Best Practices for Small NGOs in Developing Countries

Nonprofit Tech for Good

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. 1) Tell your NGOs’ story in photo essay format. 1) Tell your NGOs’ story in photo essay format.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 105
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Website Design for NGOs: 5 Essential Strategies

sgEngage

As the leader of a non-government organization (NGO), you know how important it is to leverage your online presence in order to publicize your mission, draw in donations, and connect with your supporters. Audience: Think through who you picture visiting your site (you might even have some site data to inform your thinking).

Design 76
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The Networked NGO in India

Beth's Blog: How Nonprofits Can Use Social Media

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. This was the launch of a peer learning group called “The Networked NGO,” based on [.]

India 102
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TechSoup Global NGO Cloud Survey: What We Found Out and What to Do About It Part Two

Tech Soup

We released our report on the 2012 TechSoup Global NGO Cloud Survey in September of 2012 and have now had a few months to ponder the findings and talk to several of you about what you think of them. Many NGOs Find Cloud Computing Confusing: Why? Cloud Contradictions in the NGO Sector.

NGO 62
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Ten Years of Learning -- ?Audience, Audience, Audience?

Forum One

I was recently struck again by a decade-old lesson in Forum One's web strategy work: Organizations eagerly developing new web tools often skip the critical step of figuring out what their target audiences are actually interested in. Approaches for gathering that audience-centric information can vary depending on other factors ?