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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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Attract donors and recruit volunteers: free advertising for nonprofits

EveryAction

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. School, academic institution, or university (Google for Education has a separate program for schools.) To take it a step further, consider partnering with an influencer.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

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Social Trends for 2024

Media Cause

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. And the audience is joining. Happy New Year, and welcome to 2024! Let’s get into it.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. We received 38 total responses from university students, young professionals, high school seniors, and members of the military, ranging in age from 18 to 25 years old.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences? They are universal, so many tools track them or support adding them automatically. What’s the average donation for each audience?

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Transform Data into Tangible Stories

Forum One

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Attract attention with “Snackable” content.

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