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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Can you make e-commerce on your website more like Amazon with its recommendations and use of purchasing? Can you look at previous purchasers, create demographic profiles and market to others like them? Hard to know.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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4 Tips to Optimize Your Healthcare Organization Website

sgEngage

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Strangely, nonprofits have been slow to embrace LinkedIn. Gmail, Yahoo, etc.

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4 Things Large Nonprofits Miss When Redesigning their Website

Forum One

Your website, in many cases, is the entry point for the majority of your audiences. As we consider what makes a website successful, here are four things we believe are absolutely essential for your next website redesign.

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An Open Source Website Personalization Tool for Mission-Driven Organizations

Forum One

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. What is website personalization? Personalization is important because it helps your website stand out.