Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Local celebrities can increase awareness of an organization tremendously.

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Trend Fundraising Digital Celebrate 311

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Social Media Media Build Social 52

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. Facebook allows you to target specific demographics for a minimum of one dollar a day. How do you target the right audience for Facebook Ads for nonprofits?

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Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Money Raise Donation Ideas 279

Qgiv

JANUARY 8, 2024

Different fundraising platforms provide solutions for online giving, events, text fundraising, fundraising automation , and more. These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission.

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Trend Raise Tools Tips 52

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. Some of your supporters may not engage with digital platforms like social media or email regularly. To identify a target audience for your campaign, you’ll need to dig deeper with your research.

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Mail Fundraising Nonprofit Channel 52

sgEngage

JUNE 30, 2023

Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. Social Media Marketing Social media provides a platform for nonprofits to reach a wider, often younger audience. What Challenges Do Nonprofit Marketers Face?

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Marketing Nonprofit Blackbaud Demographics 40

sgEngage

APRIL 20, 2023

BWF’s steps to annual giving encourage storytelling through your annual giving campaign. Promote your events using multiple platforms. Use multiple platforms to announce your event and invite your supporters. Or, if you take a DIY approach, heavily promote this new option to your audience of supporters.

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Campaign Effective Giving Ideas 74

Qgiv

JANUARY 12, 2023

To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. What do they like?

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Social Media Strategy Media Donor 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. LinkedIn is a great resource for nonprofits because of its audience. Reaching out beyond your current audience isn’t always easy.

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Linkedin Social Media Practice Media 52

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Guide Donor Fundraising Social Media 52

Greater Giving

DECEMBER 15, 2022

You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters? While social media marketing is no longer a new style of outreach, the platforms available are constantly evolving. Demographics like gender, age, and location. Core Nonprofit Marketing Channels.

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Digital Marketing Donor Channel 75

Qgiv

AUGUST 23, 2022

While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. One place to start is by looking at the demographics of your donors and supporters. Direct mail marketing.

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Social Media Mail Channel Marketing 52

NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. Before you even think about building a buy, you need to sit down and define your target audience. By Nasser Asif, Director of Marketing and Media, See3 Communications.

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Storytelling Yahoo Story Google 73

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Linkedin Practice Social Media Sponsor 363

NonProfit Hub

JANUARY 25, 2019

If you’re having trouble connecting with your audience, it could be because you haven’t gotten to know them as well as you should. Use Google Analytics, Facebook, Twitter and Instagram insights to keep track of the demographics of people who engage with your content. Lack of personal connection. The same goes for visuals.

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Profile Analytics Voice Audience 59

NonProfit Hub

FEBRUARY 6, 2018

For years, our audience fell in the 45-54 age group. Now, as we learned, our audience is younger than it’s ever been, and we’ve been adapting. If you’re in our shifting demographic you probably don’t have to move along, but know we’ve noticed that you’re here and we’re cooking up new ways to look at things.

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Industry Time Phase Trend 53

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

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Digital Marketing Guide Chapter 111

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. With Buffer, you can schedule your social media posts for specific dates and times on all major platforms—including Instagram! You can even search for graphics that are sized specifically for each social platform!

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Social Media Tools Media Create 89

NonProfit Hub

NOVEMBER 16, 2018

Think about how different age groups tend to give (online, through the mail or in person) and tailor your asks to best suit each demographic. On your website and social media platforms, say something like, “This holiday season, our goal is to raise X amount of money for Y reason.” Tell a story. Amp up social media.

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Guide Giving Calendar Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d created the standard brand owned pin boards on a few topics but were cautious about investing too much time in the site while it’s still early days for the platform. It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills.

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Sierra Leone Case Study Benchmark Comparison 126

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

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Lesson Fundraising Digital Test 59

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

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Social Media Storytelling Media Effective 62

Tech Soup

MAY 26, 2015

The nonprofit sector thrives on a community of rich storytelling. Whatever form that storytelling takes, from photo essay to member video, story-driven content is dynamic, shows impact, and can attract new potential donors. And that's where live streaming can be useful. Live streaming events is not new.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

While emotive storytelling is crux to engaging the hearts and minds of social media consumers, advocates are ethically bound to preserve the privacy of vulnerable clients. As rapid demographic shifts powerfully reshape the cultural and political landscape of California, they also give rise to anxieties that may render immigrants vulnerable.

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Social Organization San Francisco California 108

Nonprofit Tech for Good

APRIL 2, 2016

New platforms such as Instagram, Snapchat, and Periscope don’t offer easy ways to link to back your nonprofit’s website, thus successfully fundraising on these new platforms is nearly impossible. Storytelling is the buzzword of 2016 – and for good reason. Fret not if you are missing a few.

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Social Media Media Social St. Louis 100

Tech Soup

MAY 19, 2011

engage audiences can be overwhelming to nonprofit and library. These applications, with certain individual limitations, also allow users to share their videos to a number of social networking sites such as Facebook and Twitter, increasing their audience reach. Digital Storytelling Methods: Time and Resources Needed?

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Social Media Video Media Movie 60

Qgiv

OCTOBER 27, 2021

Another thing to take into consideration is the demographic and situation you’re trying to find volunteers for. For example, if you’re hosting a peer-to-peer fundraising event on a college campus, having college-aged volunteers will help you better connect with your target audience. Invest in paid social ads.

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Volunteer Strategy Guide Local 98

Care2

JANUARY 13, 2012

Pinterest has a lot of potential, especially for organizations whose stories lend themselved to visual storytelling. A Matter of Demographics. Part of Pinterest’s potential is it’s unique demographic user-base. We’re about to see Pinterest use among nonprofit organizations explode. Pinterest Guidelines.

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Ideas Images Flickr Adopt 78

Qgiv

NOVEMBER 13, 2023

This is especially helpful for social media advertising, allowing you to pinpoint the exact audience for your ads. Demographics Demographics is a common way to segment donors. Some of the data needed for demographic groups is already collected by your organization through your donation form.

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Effective Donor Guide Social Media 109

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Incorporating storytelling. Connecting donations to impact.

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Guide Fundraising Social Media Channel 127

Neon CRM

JUNE 27, 2023

Social media platforms offer a large audience and a way to connect with current and potential supporters online. Developing a nonprofit social media strategy helps ensure your posts are well received by your intended audience. Define Your Target Audience Ideally, you want everyone to donate to your cause.

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Social Media Strategy Create Media 87

Amy Sample Ward

MAY 14, 2009

We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. Everything revolves around the audience. The fastest growing demographic is those 35 years old and older. What is your real output?

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Tools Tech Map Case Study 100

Nonprofit Tech for Good

JULY 10, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target? 3) Pick the right platforms.

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Fundraising Social Social Media Channel 280

Neon CRM

NOVEMBER 7, 2023

While some demographics are easy to understand and identify (gender, age, etc.), A comprehensive donor database of supporter information will help you record and keep track of more complex demographics, like political parties, which you can use to create segments for your grassroots advocacy campaign. some are not.

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Advocacy Tips Fundraising Campaign 98

Qgiv

MAY 23, 2022

Almost three-quarters of all American internet users are on at least one social media platform and spend an average of two hours every day scrolling through social media feeds, liking, sharing, and commenting on posts. Social media is a great platform to use to galvanize support through calls-to-action. Identify your audience.

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Social Media Practice Media Strategy 52

Bloomerang

SEPTEMBER 12, 2022

Bloomerang also integrates with other top nonprofit technology platforms like Mailchimp, Qgiv, DonorSearch, TrueGivers, Fundraise Up, and GiveButter. NeonCRM is a well-known donor management platform in the nonprofit sector. With that in mind, here are a few of the top online fundraising platforms: Kindful. Segmentation.

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Software Effective Grant Nonprofit 56