Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. Selecting compelling items that appeal to your audience can significantly impact your fundraising results.

Tips 258

Tips Online Management Help 258

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. Selecting a business profile will allow you to add “Nonprofit” to your bio.

Fundraising 325

Fundraising San Diego Influence Profile 325

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. I should promote my nonprofit M-F only. Image courtesy of River Rock Films.

Social Media 177

Social Media Media Social Demographics 177

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

Volunteer 209

Volunteer Free Donor Grant 209

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Shows ad performance data like impressions, spend, and demographic reach. How Should Nonprofits Use Ad Libraries?

Library 104

Library Influence Demographics Nonprofit 104

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. For a full list of Facebook best practices, see this helpful list by Nonprofit Tech for Good.

Social Media 98

Social Media Platform Media Social 98

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Facebook allows you to target specific demographics for a minimum of one dollar a day. Here are the answers to some common questions about Facebook Ads for nonprofits.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Linkedin Practice Social Media Sponsor 362

The Modern Nonprofit

MAY 4, 2021

Estimated Reading Time: 3 minutes Your Social Media Strategy: What You Need to Know. Social media is essential to the livelihood of any organization, big or small. In addition to being a great way to engage with your supporters and followers, it is a free way to market your nonprofit and its campaigns. Know Your Audience.

Social Media 111

Social Media Strategy Media Social 111

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

Social Media 52

Social Media Media Build Social 52

Classy

MAY 12, 2021

Your nonprofit social media presence doesn’t have to be a stressful part of your job with a social media plan to simplify content creation. Social media drove 51% of donation traffic to the Classy platform in 2020. . Social media usage is growing rapidly among 4.7 Your unique nonprofit social media strategy.

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Social Media Template Marketing Create 99

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

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Practice Fundraising Guide Channel 240

Candid

DECEMBER 14, 2023

There’s a sentence that every communications professional at a nonprofit has heard (and if you’re like me, dreads): “We need a toolkit for that launch.” Why it doesn’t work In nonprofits, marketing, communications, and fundraising functions often overlap. Candid doesn’t cut and paste suggested wording in emails or social media posts.

Demographics 105

Demographics Alternative Library Social Media 105

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Direct mail reaches different audiences. On average, direct mail has an open rate of 57.5% Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. Nonprofits resolve gaps in their databases by appending missing data.

Social Media 52

Social Media Data Media Atlanta 52

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Segment your audience. Demographics. Supporter type.

Digital 59

Digital Marketing Create Social Media 59

The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But the truth is, relying solely on Facebook can limit your potential.

Online 98

Online Nonprofit Websites Social Media 98

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. How often do you revisit your nonprofit website with an eye to better engagement? The only constant is change,” saith Heraclitus.

Online 241

Online Hunger Metrics Drupal 241

Cloud 4 Good

APRIL 27, 2021

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

Media Cause

FEBRUARY 27, 2024

For nonprofits in the U.S. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Remember, as you navigate the news cycle and other big issues, they shouldn’t take away from the importance of your work as a nonprofit.

Communication 59

Communication Support Calendar Advocacy 59

The Modern Nonprofit

MARCH 1, 2022

Estimated Reading Time: 3 minutes How to Cultivate Great Sponsorships for Your Nonprofit. Sponsorships are different than regular donations because they are essentially business deals, with mutual benefits for both nonprofit and for-profit. Seems like a win-win, especially for nonprofits! Your target audience should be similar.

Sponsor 105

Sponsor Demographics Proposal Nonprofit 105

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Social Media. Your Who : Your Audience.

Communication 128

Communication Storytelling Indianapolis Nonprofit 128

Qgiv

JULY 21, 2022

For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. What is the best way to use LinkedIn for a nonprofit? LinkedIn is a great resource for nonprofits because of its audience. However, it’s important to keep in mind that LinkedIn is not just any other social media page.

Linkedin 52

Linkedin Social Media Practice Media 52

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Practice 36

Practice Organization Nonprofit Content 36

Bloomerang

JUNE 20, 2023

Event sponsorships are a great way to secure nonprofit funding to support your organization’s mission. But it can feel daunting to identify and secure sponsors for nonprofit events, especially if you’re like most nonprofit professionals: Busy wearing multiple hats.

Tips 77

Tips Sponsor Demographics Audience 77

TechImpact

APRIL 28, 2014

Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. The truth is, there are certain things your nonprofit can do to increase your chances of getting noticed, and getting more people out to your event. Now that your event is over, it is time to use social media to say thank you.

Social Media 201

Social Media Guide Media Social 201

TechImpact

JULY 30, 2014

Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results.

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Analytics Statistics Google Demographics 223

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! The good news? We’re here to help!

Social Media 89

Social Media Tools Media Create 89

Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Luckily, a lot has changed.

Digital 120

Digital Program Tips Nonprofit 120

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

Awareness 70

Awareness Campaign Business Collaboration 70

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Subscription style spending is also the norm for many consumers.

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Trend Fundraising Digital Celebrate 303

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Social Media Marketing: What, when and where should I post? Social media has changed the way businesses market forever, but it can be harder than it looks. Social Media Marketing: A Wealth of Opportunity for your Business. In the last ten to fifteen years, social media has changed the way businesses market forever.

Social Media 52

Social Media Marketing Media Social 52

Qgiv

JANUARY 8, 2024

In 2024, there are new, unique challenges and opportunities in the fundraising landscape that require nonprofits like yours to take a strategic and dynamic approach to maximize your fundraising efforts. Find the right nonprofit technology One size does not fit all with technology, especially in the nonprofit sector.

Trend 52

Trend Raise Tools Tips 52

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Put simply, the more exposure a nonprofit receives, the larger impact they can make.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace.

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Tools Fundraising Analytics Analysis 361