Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Nonprofits Source

OCTOBER 2, 2023

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. Most businesses match at a 1:1 ratio, but some will match at a 2:1, 3:1, or even 4:1 proportion. Greater marketing reach. Stable, reliable partnerships.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*.

email 48

email Campaign Test Benchmark 48

Amy Sample Ward

AUGUST 18, 2009

Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff. Identify the audience or community you want to engage. WeAreMedia’s ROI Toolbox.

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofits Source

NOVEMBER 8, 2022

But no effective website is complete without robust content. Your content is why people visit your site! Your content should go beyond the basics to provide web visitors with a meaningful understanding of your nonprofit’s work and its impact. Define your audience. Gather content from a variety of sources.

Content 75

Content Strategy Create Websites 75

CauseVox

JUNE 1, 2021

In order to maximize a short attention span, it makes sense to marry visual and written content. It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. 3) Content Marketing. Content marketing is an excellent strategy for cultivating and retaining donors.

Websites 52

Websites Fundraising Site Create 52

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Our Executive Director, Jeff Blodgett ( @jeffblodgett ), is on Twitter, but I still am working on showing him of some of the benefits beyond just broadcasting links to our content.

Social Media 68

Social Media Twitter Action Advocacy 68

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 94

Ideas Guide Online Fundraising 94

Nonprofits Source

NOVEMBER 21, 2022

Ideally, it is full of high-quality and relevant content about your nonprofit’s history, current campaigns, and future goals. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. Website Engagement. Enhanced Supporter Communication.

Grant 97

Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Bloomerang

JULY 20, 2023

This is also the time to create marketing materials for each segment of your nonprofit audience. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. We’ll cover more about the metrics you should analyze later.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. All are large nonprofits with large regional, national, or international audiences. Livestrong.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Bloomerang

JANUARY 7, 2022

Including Giving Tuesday in the subject line immediately shows supporters what the rest of the content will be about. . This shows that you’ve segmented your audience and specified the content of the email. Define Giving Tuesday in the message content. Are you pleased with the content of the confirmation page?

Campaign 95

Campaign Ideas Giving Tips 95

CauseVox

SEPTEMBER 12, 2023

Simply put, it’s a digital resource that you create once and then use repeatedly to help your target audience. Those interested will be required to give you their email address in exchange for the resource, which leads to new subscribers to your email content. You’re probably acquainted with this concept.

Process 89

Process Donor Search Nonprofit 89

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Next, you need to know the right metrics to use, and employ the proper tools to collect the data.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Our mantra has been (and will continue to be) that each page of content. Search drives visitor behavior.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati Metrics 50